Each product will have a unique set of targeting options as many standard targeting options that are optional for all products, the following section provides an overview of each option of the ad group targeting settings section:
1. On Premise
Step 1: Name your Ad Group
It is recommended to provide a unique descriptive name that will help you identify the tactic. The Ad Group name will be used in reporting to present associated performance of the targeting tactic.
Step 2: Targeting Selection
This is a required section is based on your product selection and specifies your main targeting goal, as mentioned earlier, each product is unique:
- Select one or many GroundTruth retail brand or business category of stores that you want to target.
- Selecting a brand or category will select all associated locations from GroundTruth’s Point of Interest (POI) database, and automatically add the location to your ad group
- View list of GroundTruth’s Audiences, Brands and Categories
- If you create a custom list of locations that are not configured in the GroundTruth POI DB, you can create and manage a list of locations using the GroundTruth Location Manager that allows you to upload locations, geocode the addresses for targeting accuracy, and save with location group name, that will allow you to target your custom list of locations in Ads Manager.
- Exclude Audiences:
Each targeting product allows you to also exclude audience segments from the targeting. For example, you may want to target all consumers at Arby’s except those that belong to the Coffee Lovers audience segment.
On Premise: Target users within set of Blueprinted location in real-time. Enter a brand, category, or location group and select level of precision targeting.
- In Store: target consumers when the reside within the blueprinted polygon that represent the physical boundaries of a retail store
- On Lot: target consumers when the reside within the blueprinted polygon that represent the physical boundaries of a retail store and the associated parking lot near the store. Not all stores have a parking lot, in such cases the in-store area will be targeted.
- Retail Block: target consumers when the reside within the blueprinted polygon that represent the physical boundaries of the shopping center/mall that the selected store resides in.
- Radial: Radial targeting allows you to specify the radius around each store location, users within that radial fence will be eligible to view your ad
Neighborhoods: Reach look-a-like users to those who have visited set brand, category, or location groups in the past.
Geo Targets: Reach users in a particular State, City, Zip, DMA, or radius around a given address.
- You target radius down to 0.1 miles around an address.
- Enter targets manually or use our downloadable template here: DOWNLOAD TEMPLATE
Step 3: Apply additional location filters
- This is an optional section that allows you to further narrow your targeting to a specific geographic area.
- For example, you can target all McDonald’s locations in the state of California by simply entering California into this section.
- This also provides the flexibility to negative target geographic areas, such as target all of California except for the city of San Francisco, by adding the San Francisco and then clicking the red x pin to the left of the selected targeting criteria
- Location Groups
- Radial Areas around an address
Specify Drive to location:
This is an important step that determines information for measuring visits from each ad group and for providing drive-to information for your users. There are two options:
- No drive to location, which means that conversion will occur online
- Drive users to a GroundTruth brand or your custom location group
This option configures your ad to enable the following:
- Track the number of store visits generated by users that viewed your ad
- Configure a dynamic distance overlay on your ad creative the informs the viewer how many miles they current are from your nearest store
- To measure visits to specific location(s) within a brand, you’ll need to create a location group that contains those locations. Otherwise, visits to any location within the brand set will be counted.
Step 4: Enter additional demographic or technographic filters
This option allows you to limit the age, gender, household income, and ethnic background of users you can reach when applicable. Any selection will reduce overall reach of your ad group. Note: Any selection of following filters will further limit scale.
Select from age, gender, household income (HHI), ethnicity and Legal drinking age, filters.
This option allows you to limit the device type that your ad will be displayed on. Using these options can limit the available inventory available.
- Publisher Categories
This option allows you to limit the category of applications that your ad will be seen on.
Step 5 (optional): Build a custom audience for re-messaging to users who see your ad
This option allows you to capture a custom audience segment of users that viewed your ad. Give your audience a name and you can retarget this audience in a new ad group.
Step 6: Click NEXT to save and continue