GroundTruth uses conversion pixels to track conversions beyond your ad's click-to URL.
In order to create a tracking pixel:
- Go to the budget and schedule section of your campaign or ad group
- Scroll down to the 'Tracking Pixel' section
- Click create a new pixel
- Add tracking pixel
- Make sure you save
**Note – After creating the pixels, You need to add the pixel in the HTML section of web pages you want to track, for GroundTruth to count the conversions.
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