What are conversion pixels?

GroundTruth uses conversion pixels to track conversions beyond your ad's click-to URL.

In order to create a tracking pixel:

  1. Go to the budget and schedule section of your campaign or ad group
  2. Scroll down to the 'Tracking Pixel' section
  3. Click create a new pixel
  4. Add tracking pixel
  5. Make sure you save  
    **Note – After creating the pixels, You need to add the pixel in the HTML section of web pages you want to track, for GroundTruth to count the conversions.


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