GroundTruth uses conversion pixels to track conversions beyond your ad's click-to URL
In order to create a tracking pixel, go to -> adgroup -> budget and schedule sections -> Tracking Pixel -> create a new pixel -> Add tracking pixel -> save
**Note – After creating the pixels, You need to add the pixel in the HTML section of web pages you want to track, for GroundTruth to count the conversions.
What are conversion pixels?
Jacob Ehrlich
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