What is the definition of a Observed Visit?

The Observed Visits metric provides the actual measurable visit count to points of interest measured via our Blueprints technology. We define an Observed Visit as a user visiting the "drive-to" / brand store location within 14 days of a GroundTruth ad exposure.

Observed Visits take two full days to reflect in Ads Manager. For example, on August 30, you will see Observed Visits that occurred on August 28. The 14-day lookback window does not include the 48 hours it takes for data processing and reporting. This means that the overall lookback window will be 14 days plus an additional 2 days to process the data and show it in Ads Manager.

GroundTruth uses a last-touch attribution methodology to attribute visits to impressions. This means that the latest ad impression seen by a user before a visit will be given credit for the visit.

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