What is the definition of an observed visit?

A n observed visit is defined as a user having visited the "drive-to" / brand store location within 14 days of a GroundTruth ad exposure. Please note that visits occurring 15 days after ad exposure will not be tracked.

GroundTruth uses a last-touch attribution methodology to attribute visits to impressions. This means that the latest ad impression seen by a user before a visit will be given credit for the visit.

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