Setting up Ad Group creative(s)

The Ad Creative pages configure the visual ads that the mobile user will see and the mobile web page that will be viewed when the user clicks the banner to view more information.

See Attached GroundTruth Ad Spec for more information on supported sizes and specifications.

 

Step 1: Add New Creative

Screen_Shot_2018-03-14_at_10.31.29_PM.png

Step 2: Add image Screen_Shot_2018-09-13_at_3.42.39_PM.png

  1. Upload an image by navigating to the appropriate folder location or drag and drop into the designated area or selecting from your browser file upload navigation screen

    • Top supported ad creative types and sizes / creative requirements::
      • Mobile: 320x50, 300x250, 340x480
      • Tablet: 720x90
      • Retina: double dimensions, e.g. 320x50 -> 640x100
    • Following image file types are supported:
      • GIF, PNG, JPG
    • Ads Manager will automatically validate the ad creative size and file type
    • A preview of the uploaded ad will display once successfully uploaded
  2. Set Click-Thru URL link

    Screen_Shot_2018-03-15_at_12.04.14_AM.png 
    • Be sure to include http:// or https:// in the url path
    • UTM and URL parameters are allowed
  3. Click Save to complete this step

 

 

Optional:

2018-03-14_22-54-35.png

 

Dynamic Text Overlay

  1. Click Add Text Overlay button to the lower left of the image preview to open macro options

  2. Click Add Macros link under the text input box to view a list of available macros that will dynamic relevant text based on the location of the user and the advertisers nearest store

    • Distance: %%DISTANCE%% - numerical distance to the nearest business location
    • Distance Unit: %%DISTANCEUNIT%% - the unit of length standard to the market. US & UK miles, KM for all others.
    • Street: %%STREET%% - the street of the nearest business location is located
    • City: %%CITY%% - the city the nearest location is located
    • State: %%STATE%% - the state the nearest location is located
  3. To the right of the text box are font control options such as text size, color and style

  4. Text entered in the the text box will also appear in the ad creative preview
    • Click and drag on the text box overlay in the preview to move the positioning
    • Click and drag on the square corner handles to change the size of the text overlay

External Trackers

  1. Add 3rd party Pixel Trackers or Script tags in the provided section
  2. You can add multiple pixel trackers such as MOAT, etc. 

Script Creatives

Distribute a rich media ad creative by inputting a script tag from a 3rd party creative provider

  • Supported providers include: Celtra, DART, Medialets & more
  • Every provider is distinctly different, however all with the same goal, to ensure that IMPRESSIONS and CLICKS are recorded AND that the setup end’s up in the correct landing page. The impressions are typically automatically added by the system by GroundTruth on delivery. The placement of the CLICK tracker however must be placed manually in the script tag.
  1. Please refer to provider specific setup guide:
  2. https://docs.google.com/a/xad.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnx4YWR1c2VyZ3VpZGV8Z3g6NTdjM2ZjZDliNDQ4OGQ4Ng

  3. Select ad creative size and add additional click through and 3rd party trackers

  4. Click Save to continue 

Videos

Distribute a video ad creative by inputting a VAST tag from a 3rd party creative provider

  1. Take the ad tag from the IO. Example, find the following ad tag to be used for a campaign:
    • http://ad.doubleclick.net/pfadx/N5295.365333.X-AD/B8042617.113617399;sz=0x0;ord=[timestamp];dcmt=text/xml2.

  2. Replace the cachebuster placeholders in the ad tag with timestamp macro. Example,for the ad tag above, replace the [timestamp] with the GroundTruth timestamp macro: %%TIMESTAMP%%
    • http://ad.doubleclick.net/pfadx/N5295.365333.X-AD/B8042617.113617399;sz=0x0;ord=%%TIMESTAMP%%;dcmt=text/xml

  3. Paste the above ad tag into the “Video Link” text field.

  4. Click the Load Image Button, when the video completes loading you can test by viewing the video in the preview on the right

  5. Click the Save button to complete this step 

 

GroundTruth Dynamically generated web-based landing pages

  1. The landing page is mobile site that the user will view after clicking the ad creative. (Script & Video creatives have predetermined landing page preconfigured)
  2. If the client does not have an existing mobile website landing page, they can use one of GroundTruth Landing page templates by selecting the “create landing page options, which replaces the click-thru url with a landing page builder form that allows for the creation of the landing page by populating the templated features/options.
  3. There are two main landing page options: 
    • Super Landing Page - configures header image, directions, which prepopulates based on Drive-to location(s) set in targeting, call to action button, coupon image, video, option to customize buttons.
    • Image Landing Page - Image map customizable with clickable regions
  4. Click Save at the bottom of the form to complete your ad creative and landing page configuration and move on to the next step of your campaign creation.
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