Campaign Settings, Summary & Performance Reporting

The latest version of Ads Manager performance reporting summarizes all standard performance metrics from a campaign as well as added custom breakdowns.

Campaign Settings

Click on the gear icon, to the right of the Campaign name to view the following Campaign Settings:

Settings - provides all the data the was imputed during the creation of the campaign


 

Campaign Summary & Performance

On the right corner of the screen, the summary bar present the campaign performance metrics summary. This summarizes all performance related metrics for the entire campaign flight to date

Trendline chart

On the the top left of the view the trendline chart shows the daily performance of the campaign  for the following metrics (Impressions, Clicks, CTR, Reach, Visits).

That daily performance view can be changed to visualize the Visitation lookback window. 

Demographic Distribution

The demographic Distribution Chart represents the gender and age breakout of delivery in terms of impression distribution. 

Data table

The data table at the bottom of the screen presents the detailed reporting data of all performance metrics. That data can be viewed at the campaign, placement, and creative levels by using the level selection dropdown.

The data in the table can also be filtered for a specific date range by using the duration filter

Updated Reporting features (4.25) 

The navigation bar with the selection dropdowns that controls both chart and table views are now at the top. 

• Time of Day: See what time your ads are having the highest impact.

• Day of Week: Understand which days your target audience is most likely to visit your store.

• Day of Week + Time of Day: Combine Time of Day and Day of Week for a granular view of when your ads are performing their best   

• Export daily spend and campaign metrics: Interpret day-by-day campaign results.

• Additional Secondary Actions reporting via Column Picker: Clicks to header/ website, directions, click to call, CTA/ more info, and promo/ coupon.

Breakdowns can be added to the table at each level to add more granularity for the table’s data
to be viewed. Any time a breakdown is selected that data point gets added to the table and the data can be analyzed by that additional data point.

Breakdowns available:

All of the data in the table can be sorted by clicking on the field’s label

At any point, the data on the table can be exported to an excel document by clicking on the download icon on the right side of the table’s label bar.

The Creatives preview for a specific placement or the whole campaign can be previewed by clicking on the creative preview icon also located on the right side of the table’s label bar.