We charge based on CPM. The minimum CPMs vary by product.
Our minimum CPM price for both Mobile and Desktop targeting is $3.5. We recommend $10 - $15 for event/short flight campaign. For optimal pacing on video campaigns on Mobile and Desktop, we recommend setting a $7-$12 CPM.
For OTT and CTV campaigns, our minimum CPM price is $25 and $30 respectively.
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