What is location marketing?

Location marketing is the ability for advertisers to reach consumers based on where they are at a given moment or the places they’ve visited over a period of time. We believe this is the most impactful way to define consumer behavior and intent. The places you visit in the real world can potentially tell marketers a lot more about who their consumers are than looking at online and social clicks and visits alone. Location marketing allows you to leverage real-world behaviors and turn them into actionable marketing plans.


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