Why GroundTruth? Key Competitive Differentiators

How we differ

While other platforms may claim to offer similar location targeting, GroundTruth is the only provider that ensures:

  1. Location signal accuracy through location verification.
  2. Precise targeting and in-store visitation metrics (verified by 3rd party) using the accuracy of our proprietary Blueprints platform.

 

Comparison Chart:

  GroundTruth Competitors
Mapping technology Blueprints - The only mapping technology that accurately draws brands and POIs at 3 layers: In-store, on-lot, and retail area. We have 5 million Blueprints globally and see 30 billion visits annually. Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.
Verified Visit Accuracy
  • 96.2% accurate as verified by Numerator - We conduct an annual location accuracy audit of our foot traffic data and are the only location provider to be third- party validated for accuracy.
  • Pre-MRC accredited
None
Data Quality Robust, multi-step process to verify locations signals and visit data:
  • Patented Location Verification – filter inaccurate location signals
  • Place Verification – match location signals to places using Blueprints
  • Visit Verification – multi-step process to confirm the visit actually took place
Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy
Targeting
  • Location Targeting – On-Premise, Neighborhood, Geo-Target
  • Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences.
  • Weather Targeting -  Target consumers against current or upcoming weather conditions.
No other location provider can offer all of these targeting tactics.
Activation
  • Managed: Work with our team of experienced location advertising professionals to set up and run campaigns
  • Self Serve: Set up and run your own campaigns
  • Programmatic: Run PMPs or work with GroundTruth external partners to run campaigns through DSPs
Managed or Programmatic. Most competitors do not have a robust self-serve platform.
Pay for Performance
  • CPM
  • Cost Per Visit: First to market to allow clients to pay only when a store visit occurs. Only location provider to allow CPV for self-serve users.
Most location providers only offer campaigns on a CPM basis.
Creative Services
  • Upload Custom Creatives
  • Creative Repository
  • Dynamic Distance Overlay
  • Dynamic Weather Creatives
Most location providers can host 3rd party dynamic creatives, but not built within their platform

 

Better achieve your marketing goals

  1. More efficient ad spend by targeting customers in competitors or your store locations
  2. Drive measurable offline performance benchmarks via in-store visits from ad spend
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