How we differ
While other platforms may claim to offer similar location targeting, GroundTruth is the only provider that ensures:
- Location signal accuracy through location verification.
- Precise targeting and in-store visitation metrics (verified by 3rd party) using the accuracy of our proprietary Blueprints platform.
|Mapping technology||Blueprints - The only mapping technology that accurately draws brands and POIs at 3 layers: In-store, on-lot, and retail area. We have 5 million Blueprints globally and see 30 billion visits annually.||Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.|
|Verified Visit Accuracy||
|Data Quality||Robust, multi-step process to verify locations signals and visit data:
||Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy|
||No other location provider can offer all of these targeting tactics.|
||Managed or Programmatic. Most competitors do not have a robust self-serve platform.|
|Pay for Performance||
||Most location providers only offer campaigns on a CPM basis.|
||Most location providers can host 3rd party dynamic creatives, but not built within their platform|
Better achieve your marketing goals
- More efficient ad spend by targeting customers in competitors or your store locations
- Drive measurable offline performance benchmarks via in-store visits from ad spend