Respecting user privacy is a fundamental focus of GroundTruth. GroundTruth is committed to responsible data privacy practices that provide consumers with transparency and control. GroundTruth is audited annually by TrustArc (the new TRUSTe), a leading data privacy management company, receiving their TRUSTed Data Collection Certification in the US and their independent certification under the EDAA framework in the EU. We are also a strategic partner with the Mobile Marketing Association.
GroundTruth adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles and was a launch partner for their AppChoices program. We work with our partners to help ensure that the user data used in connection with our products and services has the appropriate permissions, and that consumers can exercise control over such use. A consumer who would like to exercise choice regarding the collection and use of their data for interest-based advertising by GroundTruth can download DAA’s AppChoices mobile app or TrustArc’s TRUSTe mobile app on their iOS or Android device.
Finally, GroundTruth remains diligent in actively preparing for new regulation, and privacy is a key consideration in the development and implementation of our products and services. As our products and services continue to develop and evolve, so will our compliance efforts.
As part of ongoing efforts to better protect the privacy of end users on our platform, our legal team in conjunction with the Privacy task force is now blocking the data collection (audience building) and targeting (Blueprints) of the following categories. This is enforced at the platform level, which means the data will never be collected and is not available for use by any campaign or offline partner study.
Types of blacklisted locations:
- Health Care
- Legal & Government
- Fire arms
- Minors & related educational institutions