This announcement will not impact us because we receive data from apps, not mobile carriers.
Here's the full breakdown of the four ways we collect user data:
- Owned and Operated Apps: We expanded our owned and operated inventory in 2016 with the acquisition of WeatherBug, a top-rated weather app. The acquisition combines the scale of GroundTruth’s global, real-world intelligence and contextual database with WeatherBug’s daily user reach and engagement and a data infrastructure built from one of the largest IoT networks, across ten thousand private weather stations (5X larger than the National Weather Services collection). Additionally, this gives GroundTruth 10M unique MAU's helping to differentiate from other competitors.
- Data Partnerships: GroundTruth partners directly with data aggregators and apps to source raw lat/long data and other location information for users of these applications.
- Publishers/Location SDK: GroundTruth has a location SDK which is integrated with several publishers and allows us to source consistent location data. GroundTruth also partners with publishers to get raw lat/long via API relationships.
- Bid Stream Data: GroundTruth still sources some location data from the bid stream, however, as of February 2018 this only accounts for about 5% of our location data.