Are certain brands and categories blocked or greylisted for privacy concerns?

As of 9/20/2018, a select group of sensitive brands and categories will no longer be available for targeting. 

See below for an attachment to our full list of privacy greylisted categories. 

Why maintaining a privacy greylist is important: 

GroundTruth is taking necessary steps to be proactive in protecting our end users’ privacy. Our internal privacy taskforce including the legal team has identified the locations on this list as sensitive to user privacy based on privacy cases from other advertisers, category blacklists from partners, and an internal legal review.

Privacy Category FAQs

  • What type of targeting will be impacted by categories on the greylist?
    • A: On-premise, radial geo-target, Neighborhoods, Audience
  • Can we drive visits to greylisted addresses? 
    • A: Yes, if you have a list of addresses, you can upload them into Ads Manager geo-targeting and target those locations with any radius. 


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