The Campaign represents a set of tactics for your advertising effort.
The Ads Manager UI provides instructional overlays for first time users that indicate next steps.
- Click the New Campaign button to start the Campaign and Ads Group creation process.
- Input an appropriate campaign name – such as its overall goal or time of year. This makes tracking and editing your campaigns much easier later on.
- Select your Budget Setting for this campaign. A budget is the amount of money you want to spend on showing people your ads. It's also a cost control tool. It helps control your overall spend for an ad group or campaign.
Campaign Budget is a budget you set once at the campaign level. The amount you set is applied to the lifetime of the campaign based on the campaign start and end dates. The campaign budget will be shared across all ad groups based on available inventory.
Note: Spending will not be evenly divided across all ad groups.
Ad Group Budgets are set for each ad group when you setup the targeting tactics (rather than a single campaign budget shared by all ad groups). This provides you more granular control to assign budget to a specific ad group. Due to the granular control of ad group budgets, there is a risk of some ad groups may not deliver if full if the budget exceeds the available inventory.
Note: You also have the option to convert ad group budgets to a single campaign budget after launching the campaign if you desire to spread a single campaign budget across all ad groups.
- Click SAVE when you have completed the campaign settings to continue to the new Ad Group setup.