What it is
When creating a campaign or an adgroup, you will be prompted to choose the device type you would like to reach your users on. If you would like to create a cross-device campaign, please create an adgroup for each device type. Note that not all targeting tactics are available for all devices. See below for details.
Ads Manager Preview. Click on image to view in fullscreen.
Targeting tactics available per device type
Mobile
- Location
- On-Premise
- Neighborhood
- Geotargets
- Audience
- Weather
Desktop
- Location
- Neighborhood
- Geotargets
- Audience
Connected TV & OTT
- Location
- Neighborhood
- Geotargets
- Audience
- Weather
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