Device Type Targeting

What it is

When creating a campaign or an adgroup, you will be prompted to choose the device type you would like to reach your users on. If you would like to create a cross-device campaign, please create an adgroup for each device type. Note that not all targeting tactics are available for all devices. See below for details.

 

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Targeting tactics available per device type

Mobile
  • Location
    • On-Premise
    • Neighborhood
    • Geotargets
  • Audience
  • Weather
Desktop
  • Location
    • Neighborhood
    • Geotargets
  • Audience
Connected TV
  • Location
    • Neighborhood
    • Geotargets
  • Audience

Note

Connected TV is not currently available at the self-serve level. Please contact us for more information.

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