As of 2021, only the USA and Canada can be targeted.
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Advertising Guidelines for Quebec, Canada:
Last year, Quebec implemented a privacy law similar to Europe’s GDPR law, which went into effect on September 22, 2023.
In light of this development, the following changes have been made:
- GroundTruth no longer has the ability to run advertising campaigns in the province of Quebec.
- We can continue to conduct advertising campaigns and collect data in the other provinces of Canada.
As you know, GroundTruth has always been committed to responsible data privacy practices and strives to be the most trusted company in advertising. For years, GroundTruth has maintained policies restricting the collection and use of data associated with locations deemed sensitive or in regions where it is prohibited. Please do not hesitate to reach out if you have any questions about these legislative changes or GroundTruth data policies.