Projected Daily Impressions are based on historical footfall for Blueprinted locations and are meant as a guideline only. The number shows the estimated impressions available which does not guarantee that those impressions will be served.
Impressions served depend on:
- The volume of ad requests received that
- Match your unique targeting parameters as well as
- The competition for bids (bid price, ad rank/relevance, etc.).
- Uploading popular creative sizes 320x50 and 300x250 will increase the ad inventory available.
You can generally estimate that your campaign will serve about 50-70% of the Projected Daily Impressions available.
If the Projected Daily Impressions are <1k please be mindful that your campaign has limited scale and reach. Please add additional audiences or locations to your targeting to improve campaign performance.