Conversion Pixel Setup



What are conversion pixels?

A conversion pixel is a piece of code that is provided to advertisers to place on a website landing page. It allows brands to track and report on the actions of users who visit their page after viewing or clicking on an ad. GroundTruth uses conversion pixels to track conversions beyond your ad's click-to URL.

Creating a tracking pixel in Ads Manager

In order to create a tracking pixel, please follow these steps:

1. Click on the hamburger menu and go to 'Account Setting'.


2. Select the 'Tracking Pixels' tab and click on 'New pixel'.


3. Enter your website URL and the name you would like to give for the tracking pixel. Please enter your website URL with http:// or https:// or it will not save. You can create as many pixels as you need and label them in such a manner that makes sense for your website. Click Save. 


4. You'll see your newly created pixel appear under 'Existing pixels'.


5. Please click on 'Export Pixel Tags'.It will download an Excel file containing both a script tag and an image tag. 

  • The script tag can be placed directly on your client's website or in a tag manager that supports script tags or custom HTML tags.
  • If using the image tag, please replace the {TIMESTAMP} in the tag with the appropriate Timestamp or Cachebusting Macro according to your tag manager's specifications.

6. Add your pixel to the header section of web pages you want to track in order for GroundTruth to count the conversions.

Adding a pixel to your ad group or campaign

The tracking pixel you created is not yet linked to an ad group or campaign. To add it to an ad group or campaign, please follow these steps:

1. Go back to your dashboard and click the eye icon EyeIcon__1_.png to edit your ad group.


2. Go to the 'Budget & Schedule' section of your ad group, and click the plus icon next to 'Tracking pixels'.


3. Add the tracking pixel - Note: The tracking pixel must be added to ALL ad groups of a campaign.


4. Make sure you save.

Validating your pixel

The Validate pixel button does not always work depending on your website setup. We recommend using Chrome’s Developer Tools or Google Tag Assistant to verify if your pixels are firing.

Go to the page where the pixel is placed. Right-click and select "Inspect". Click on the "Network" tab and refresh the page. Once the page is fully loaded, search for "xad".

A 200 status code indicates that your pixel has successfully fired.




Track and report on the actions of users who visit your page(s) after viewing your CTV ad or clicking on your ad. This allows you to track pixel activity across the entire conversion path and optimize.

In Ads Manager

  1. Select ‘Web Conversions’ in the Report drop-down menu. Note that this report is only available at the campaign and ad group levels.
  2. You have the option to view conversions for all of your tracking pixels or for individual pixels by using the Pixel drop-down on the left-hand side.
  3. The graph will have one line showing conversions per day.  You can change the start and end date of the report in the ‘Duration’ drop-down button.
  4. You can export all pixel data using the export function within the dashboard, choosing ‘Report Data’. The report will include the following: ID: Pixel ID | Name: Pixel Name | Campaign Name: Shown at campaign level | Ad Group: Shown at Ad Group Level | Date: Only shows when row is expanded | Web Conversions: conversion data.


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