Location-Based Advertising / Marketing Industry & GroundTruth 101
Here's an introduction into location and mobile advertising, as well as proprietary solutions that separate GroundTruth from the competition.
- Why GroundTruth? Key Competitive Differentiators
- Blueprints 101
- Weather Targeting / Triggering
- How does GroundTruth verify its location data?
- What is GroundTruth doing to ensure user privacy?
- What is location marketing?
- How Does Location Work: Sources of location data (GPS, Wifi, Cell Tower Triangulation)
- How does GroundTruth measure in-store Visits?