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  3. Location-Based Advertising / Marketing Industry & GroundTruth 101

Location-Based Advertising / Marketing Industry & GroundTruth 101

Here's an introduction into location and mobile advertising, as well as proprietary solutions that separate GroundTruth from the competition.

  • Why GroundTruth? Key Competitive Differentiators
  • Blueprints 101
  • Weather Targeting / Triggering
  • How does GroundTruth verify its location data?
  • What is GroundTruth doing to ensure user privacy?
  • What is location marketing?
  • How Does Location Work: Sources of location data (GPS, Wifi, Cell Tower Triangulation)
  • How does GroundTruth measure in-store Visits?

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