Overview
The 2026 election cycle is set to be defined by high-velocity spending and record-breaking fragmentation. Total midterm spending is projected to reach $10.5B this year, with $2.5B specifically allocated to CTV.1 To win in this increasingly crowded landscape, advertisers must move beyond traditional boundaries to influence voters exactly where they live, work, and rally.
GroundTruth’s location-driven precision bridges the gap between digital awareness and the ballot box, helping you:
- Reach key voter profiles at scale from local to national elections
- Target specific geographic pockets, such as congressional districts, with precision
- Turn reach and awareness into action while maximizing ad spend across all major channels
Political Targeting Solutions
Core Targeting Tactics
| Strategy | Description |
| Congressional District Targeting | Provide your target congressional district(s) for custom onboarding. We’ll transform these boundaries into audience segments, ensuring your message reaches the specific voters relevant to your campaign. |
| Voter Profile Audience Targeting | Reach voters based on core voter profile identifiers and prior voting participation by leveraging our third-party audience segments. |
| Event Targeting | By mapping real-world attendance at key events, we can deliver precision targeting to capture high-intent audiences in real-time. |
The Voter Journey
Coordinate your presence across multiple screens with hyper-targeted, multichannel campaigns all within GroundTruth’s location-based platform.
- At Home: High-impact storytelling via CTV & Local News.
- On the Go: Reach voters via Audio & Podcasts during their morning commute.
- At Work: Maintain top-of-mind awareness via Desktop & Tablet.
- In the Wild: Influence voters near polling places or campaign offices via Mobile.
- Community Reach: Reinforce the message with Digital Out-of-Home (DOOH).
- The Final Push: Drive home the message with targeted Direct Mail.
Success in Action: HeadCount Voter Drive
HeadCount, a national nonpartisan nonprofit, utilized GroundTruth’s precision Mobile targeting to drive voter registration awareness among young adults ahead of the midterm elections. By layering Proximity Targeting with State & DMA targeting in key battleground areas, the campaign reached over 315k Mobile users and delivered 6.1k clicks, with 20% of total engagement concentrated in the target state of Texas.
Ready to start building your political campaign?
Visit [Political Campaigns in Ads Manager] for a tactical walkthrough.
Note lead times and approval requirements before activating!
Interested in learning more?
Download the full 2026 Political Playbook by clicking the attachment link at the bottom of this page 👇
For more support, reach out to your GroundTruth representative or selfservehelp@groundtruth.com.
Sources: 1AdImpact
Comments
Please sign in to leave a comment.