Tracking & Measurement

This documentation covers the New Ads Manager Experience (limited release starting July 15, 2026). If your dashboard looks different, please view [Creating a new Campaign / Ad Groups and Setting Targeting Goal] for support. Want early access to the new experience? Contact selfservehelp@groundtruth.comToken allocation threshold hit. upgraded account.

Overview of Tracking & Measurement

The Measurement page is where you connect your digital campaign delivery to tangible real-world and online attribution metrics. It lets you link ad exposure directly to physical retail foot traffic or actions taken on your website.

Step-by-Step Configuration

1. To track brick-and-mortar foot traffic, search for your target locations in the In-Store Visits panel.
2. To track online website events, enable the GroundTruth Pixel toggle and select your asset.
3. If your campaign does not require foot traffic or online tracking, you can safely bypass this page by leaving all selections blank and clicking Save & Continue to finish your setup.

Note: If you’re running a pure branding campaign without external web tracking or specific brick-and-mortar foot traffic goals, you’re not required to select anything on this page. Leaving the fields blank and clicking Save & Continue will successfully progress you past the measurement step.

Attribution Options

🏢 In-Store Visits (Physical Location Tracking)

This attribution feature leverages GroundTruth’s verified blueprint database of commercial locations across the United States to measure physical, real-world store visits driven by your ads.There are 2 methods to define the physical location(s) where you want to measure foot traffic. 

1. GroundTruth Brand: Best for tracking visits to established nationwide or regional chains (e.g., Starbucks, Target). Simply start typing the brand name in the search bar and select the target brand from our pre-blueprinted database.
2. Custom Location Group: Best for tracking foot traffic to niche brands, custom points of interest (POIs), or non-standard locations. Click Create location group to build and upload a new list. Alternatively, if you have already built a location group, you can search and select it by typing its name directly into the search bar.

🌐 GroundTruth Pixel (Web-Based Action Tracking)

Enabling this toggle tracks digital conversions (such as signups or purchases) on your external website.

To ensure clean data tracking and prevent conversion inflation, the system enforces a guardrail restricting you to exactly one active pixel per ad group. [Read Web Tracking & Attribution Setup].

Best Practices

• Verify Blueprinted Brands: When tracking in-store visits, ensure your selected brand or custom location group accurately reflects the specific physical stores you intend to measure before launching your campaign.
• Validate Pixel Implementation: After placing your pixel, remember to validate it to make sure it’s set up and firing correctly. [Read Validate Pixel Installation]

Troubleshooting & FAQ

1. Why can't I apply multiple tracking pixels to a single ad group? GroundTruth restricts pixel configuration to one active pixel per ad group to avoid data contamination and double-counting of online conversion events. If your campaign strategy requires tracking across multiple distinct pixel assets, please set them up across separate ad groups.