Using Insights Manager

Insights Manager provides real-world visitation data to help you understand audience behavior and optimize location-based strategies. This guide covers how to access the platform, use the interactive map, onboard locations, and generate reports.

How to Access

1. Request Access: Work with your GroundTruth representative to set up your account tenant and user permissions.
2. Log In: Access the platform at https://insights.groundtruth.com/

3. Manage Location Sharing: Upon login, your browser may prompt you to share your location.

   • Opting In: Centers the map on your current location.
   • Opting Out: The map view defaults to Manhattan, NY.
   • Browser Controls: You can manage these settings at anytime in your browser (manage in Chrome, in Safari)

    

Using the Interactive Map (Home)

The homepage features an interactive map for instant trade-area exploration and competitive analysis.

• Search & Select: Input the business address into the search bar and select the correct result to shift the map view.
• Explore Surroundings: Once a location is selected, the map highlights the target business with surrounding locations.
• View Business Details: Click on any business icon to view:
  • Business Name & Category: The entity type and classification.
  • Average Monthly Visits: The average number of monthly visits over the last year
  • Busiest Time: Current trends based on the last 90 days of traffic
  • Hourly Visit Peaks: Click through to view hourly distributions for specific days of the week.
  • Privacy Note: Visitation data will not populate for Healthcare or Pharmacy categories due to privacy laws.

• Filter & Customize: 
  • Categories: Use top toggles to filter for specific business types (Convenience Stores, Department Stores, Grocers-Retail, Home Centers, Hotels & Motels, Pharmacies and Drugstores, Restaurants, and Service Stations-Gasoline & Oil)
  • Blueprint Legend: This helps reference the different colors blueprinted for each location. This can be collapsible by clicking the “stacked squares” icon. 
  • Heat Map: Click the "Fire" icon to see traffic density grow or shrink by day and hour.
  • Recenter: Click the "Target" icon to recenter the map to your original location.
  • Zoom: Zoom in and out for granular or high-level analysis.
  • Map Views: Toggle between Satellite and Streets view

How to Add Locations

To generate reports, you must first define the locations you wish to analyze.

• Select My Locations from the left navigation menu, then click “Add Location”

  

• Choose your method (3 options)
  • Option 1: Add Location (Manual)
    1. Start entering a business name and address into the Your business address field.
    2. Choose the location that best aligns with your inputted details from the drop-down options.
       • If the location is not available, click "Add a new location."
  • Option 2: Upload Location File
    1. Download the template by clicking blue "Download" text.
    2. Input location data following the template's format (business name, address, phone number).
    3. Upload the file either by dragging and dropping OR selecting from computer.
  • Option 3: Select From System
    1. Select from Brands, Categories, Location Groups, and POI IDs from the GroundTruth system.
    2. Use the location filter by city, state, DMA, and/or ZIP code.

Generating & Viewing Reports

1. From the My Locations page, click the Blueprinted tab.
2. Select the locations you want to include in the Insights Report.
3. After locations are selected, click Run Insights button.
4. In the "New Insights Report" sidebar:
   1. "Insight Name" field, enter what you would like to name the report for reference.
   2. Confirm the selected locations are those that you wish to include in the report, deleting locations you do not want to include.
   3. Click Run Insights button.

Ready to Get Started?

Contact your GroundTruth representative or insightshelp@groundtruth.com for details on pricing, use cases, and to discuss whether Insights Manager is the right fit for your business at this stage.