Location-Based Advertising / Marketing Industry & GroundTruth 101
- Why GroundTruth? Key Competitive Differentiators
- Blueprints 101
- Weather Targeting / Triggering
- How does GroundTruth verify its location data?
- What is GroundTruth doing to ensure user privacy?
- What is location marketing?
Creating Campaigns and Ad Groups
- Setting up Ad Group creative(s)
- Creating a new Campaign / Ad Groups and Setting Targeting Goal
- Device Type Targeting
- Optimization Strategy Options
- Location Audience Lookalikes
- Ad Group Targeting in Detail (Location)
- Campaign Settings, Summary & Performance Reporting
- Video Reporting Metrics in Ads Manager
- Total Visits
- Publisher Reporting (CTV/OTT Only)
- Reporting by Product and POIs
- Location Reporting