Location-Based Advertising / Marketing Industry & GroundTruth 101
- Why GroundTruth? Key Competitive Differentiators
- Blueprints 101
- Weather Targeting / Triggering
- How does GroundTruth verify its location data?
- What is GroundTruth doing to ensure user privacy?
- What is location marketing?
Your account
Creating Campaigns and Ad Groups
- Setting up Ad Group creative(s)
- Campaign Templates
- Setting Up A Tracking Pixel
- Creating a new Campaign / Ad Groups and Setting Targeting Goal
- Campaign Bulk Upload
- Device Type Targeting
Creative
- Text Banner Builder
- Creative Specifications
- Audience-Based Direct Mail
- HTML5 Ad Creative Guideline
- Creative Repository
- Script Tags
Campaign reporting
- Campaign Settings, Summary & Performance Reporting
- Video Reporting Metrics in Ads Manager
- Publisher Reporting (CTV/OTT Only)
- Reporting by Product and POIs
- Location Reporting
- Export reporting data