Location-Based Advertising / Marketing Industry & GroundTruth 101
- Why GroundTruth? Key Competitive Differentiators
- Blueprints 101
- How does GroundTruth verify its location data?
- What is GroundTruth doing to ensure user privacy?
- What is location marketing?
- How Does Location Work: Sources of location data (GPS, Wifi, Cell Tower Triangulation)
Your account
Creating Campaigns and Ad Groups
- Setting up Ad Group creative(s)
- Device Type Targeting
- Create a new Campaign
- Location Group Targeting Enhancements
- Optimization Strategy Options
- Location Audience Lookalikes
Creative
Campaign reporting
- Campaign Settings, Summary & Performance Reporting
- Reporting by Product and POIs
- Location Reporting
- Video Quartile Reporting
- Export reporting data
- Audience Insights Report