Overview of GroundTruth Pixels

This pixel is designed to measure a wide range of user actions after they click an ad and land on your website. It provides a deep understanding of the entire post-click customer journey.

• Best Used For:
  • Understanding the full customer journey
  • Measuring detailed on-site engagements (scrolls, clicks, time on site, add-to-carts)
  • Optimizing your website experience and ad targeting.
• How it Works: When a user clicks your ad, this pixel automatically tracks standard events like page views and scrolls. It can also be configured to track custom events like “add-to-cart” or “purchase."
• Reporting: While in beta, reporting is available upon request. Reports include detailed metrics on user sessions, engagement events, conversions, and more. Connect with your dedicated GroundTruth support team to learn more.

Learn more about the GroundTruth Pixel in the following pages: Install Pixel Manually, Install Pixel in Google Tag Manager (GTM), Install Pixel in Shopify

This pixel is focused on tracking a single, specific conversion event (via page view) that results from your ad campaign, such as a page view on a confirmation or “thank you” page.

• Best Used For:
  • Measuring the success of a specific campaign goal
  • Tracking both click-through and view-through conversions
• How it Works: Place this pixel on the page where ad traffic is directed and the page that loads after a user completes a desired action (like a form fill confirmation page). The pixel fires and records a conversion when a user who was exposed to your ad reaches the page(s) where the pixel is placed.
• Reporting: Reporting is available directly in the Ads Manager campaign dashboard under the “Web Conversions” report. It includes both click-through conversions (user clicked the ad) and view-through conversions (user saw the ad, didn’t click, but visited website later).

Learn more about the Conversion Pixel in: Conversion Pixel: How to Install & Reporting

This pixel is designed to build an audience of users who have previously visited your website, allowing you to re-engage them with relevant ads.

• Best Used For:
  • Re-engaging past site visitors
  • Encouraging users to return to your site to complete an action
  • Building a high-intent audience for future campaigns
• How it Works: Place this pixel on your website, on any page(s) you wish to build an audience of users. It will begin collecting an audience of devices that visit your pages, which you can then target with new ad campaigns.
• Reporting: Audience size reports are available upon request. The report distinguishes between the Real Entry Count (visitors from GroundTruth ads) and the Approximate Entry Count (all site visitors). Connect with your dedicated GroundTruth support team to learn more.

For implementation instructions, please see Site Retargeting Pixel: How to Install (Manually & GTM)