Terra: GroundTruth’s AI Campaign Assistant

Building a campaign on GroundTruth Ads Manager just got faster and easier. With the introduction of Terra, GroundTruth’s AI campaign-building assistant, turn your goals into a ready-to-activate campaign in seconds. Simply describe what you want your campaign to achieve in a few brief sentences and let Terra handle the rest.

Whether you're brand new to Ads Manager or looking to speed up your routine campaign setup, Terra interprets your business goals, generates smart configurations, and automatically pre-fills your campaign creation flow.

How Terra Works

Instead of manually configuring every step from scratch, Terra uses proven campaign history and billions of data signals to build campaigns you can trust, so you can launch with confidence.

1. Tell Terra Your Goal: In Ads Manager, navigate to the campaign dashboard, select Create Campaign with AI (Chat with AI), and type your goal in a few brief sentences.
   • Example: "I want to run an awareness campaign for my pizza shop with a $50 daily budget."
2. Terra Builds Your Campaign: Terra selects smart configurations across channels, audiences, and budget.
3. Review & Refine: Review the Terra-built campaign and make edits, if needed.
4. Launch When You're Ready: You’re in control. Terra just gets you there faster.

Step-by-Step Pre-Fill Breakdown

Terra translates your single prompt into a structured, multi-channel setup across all core steps of campaign creation:

Step 1: Campaign Objective & Details

• What Terra Does: Automatically maps your prompt to the appropriate platform objective (e.g., Brand Awareness, Drive In-Store Visits, or Engagement) and generates a standardized campaign name.

Step 2: Media Channels

• What Terra Does: Configures your single- or cross-channel strategy (including Mobile, CTV/OTT, and Desktop/Tablet) into a unified setup without requiring you to build separate campaigns per channel from scratch.
• ⚠️ Channel Limitation: Digital Out-of-Home (DOOH) campaigns are not currently supported via prompt creation. If DOOH is requested, Terra will direct you to the dedicated DOOH Guided Creation Flow.

Step 3: Location & Audience Targeting

• What Terra Does:
  • Geographic Setup: Establishes your geographic parameters by applying your location inputs (e.g., specific cities or DMAs)
  • Audience Selection: Recommends and applies relevant Standard Audiences (brand affinity and behavioral segments) tailored to your business vertical.
  • Drive-to Locations: When the "In-Store Visits" objective is selected, Terra initiates the creation of your Drive-To Location Group. It prompts you to enter your physical store locations and notifies you if any addresses require review or are rejected, providing a direct link to resolve them in My Locations [Create & Manage Location Groups with My Locations].
• ⚠️ Targeting Limitations:
  • Predictive Audiences: [Third-Party Predictive Audiences (ZeroToOne)] must be applied manually within your ad groups at this time.
  • Re-engagement (Retargeting): When requested, Terra configures a standard retargeting ad group using default settings (20% budget cap, Mobile channel, 1-day start delay, and nationwide targeting). Adjusting any of these defaults must be done manually in Ads Manager after creation.
  • Geosensitive States: If your prompt targets states with precise geolocation privacy legislation (MD, OR, VA, NJ, CT), Terra will flag the restricted areas and recommend compliant alternative targeting approaches. Review our [GroundTruth Privacy & Location Targeting Guidelines] for full policy details.
  • Age & Income-Level Filters: Demographic filters (age ranges and household income tiers) canno be enabled directly via prompt and must be configured manually during the Location & Audience step. 
    Note: While explicit demographic filters aren't supported via prompt, Terra can suggest relevant behavioral or affinity audiences aligned with age (e.g., Millennials, Gen X) or income level (e.g., Affluent Shoppers, Rolex Shoppers).

Step 4: Budget, Schedule & Creatives

• What Terra Does: Translates your budget and timeline inputs into daily or total lifetime flight spend (e.g., $50/day) and establishes campaign start and end dates.
• Creatives & Final Review: Terra pre-fills all campaign configurations up to creative asset upload and assignment. Before launching, review Terra's pre-filled parameters, upload your ad creative assets (display banners, video files, or audio tracks), and finalize your campaign submission. 

Troubleshooting & FAQs

Need Help?

For additional support and to ensure your campaign is set up for success, please reach out to your dedicated GroundTruth representative, or our Self-Serve team (selfservehelp@groundtruth.com) to be connected to a representative.