Terra: GroundTruth’s AI Campaign Assistant

Building a campaign on GroundTruth Ads Manager just got faster and easier. With the introduction of Terra, GroundTruth’s AI campaign-building assistant, turn your goals into a ready-to-activate campaign in seconds. Simply describe what you want your campaign to achieve in a few brief sentences and let Terra handle the rest.

Whether you're brand new to Ads Manager or looking to speed up your routine campaign setup, Terra interprets your business goals, generates smart configurations, and automatically pre-fills your campaign creation flow.

How Terra Works

Instead of manually configuring every step from scratch, Terra uses proven campaign history and billions of data signals to build campaigns you can trust, so you can launch with confidence.

1. Tell Terra Your Goal: In Ads Manager, navigate to the campaign dashboard, select Create Campaign with AI (Chat with AI), and type your goal in a few brief sentences.
   • Example: "I want to run an awareness campaign for my pizza shop with a $50 daily budget."
2. Terra Builds Your Campaign: Terra selects smart configurations across channels, audiences and budget.
3. Review & Refine: Review the Terra-built campaign and make edits, if needed.
4. Launch When You're Ready: You’re in control. Terra just gets you there faster.

Step-by-Step Pre-Fill Breakdown

Terra translates your single prompt into a structured, multi-channel setup across all core steps of campaign creation:

Step 1:Campaign Objective & Details

1. What Terra Does: Automatically maps your prompt to the correct platform objective (e.g., Brand Awareness, Drive In-Store Visits, or Engagement) and sets your campaign name.

Step 2: Media Channels

1. What Terra Does: Configures your single or multi-channel strategies (including Mobile, CTV/OTT, and Desktop/Tablet) without requiring you to build separate channel campaigns from scratch.
2. ⚠️ Channel Limitation: Digital Out-of-Home (DOOH) campaigns are not currently supported via prompt. If requested, Terra will redirect you to the dedicated DOOH Guided Creation Flow.

Step 3: Location & Audience Targeting

1. What Terra Does: Establishes your geographic parameters (e.g., specific cities or DMAs) and applies relevant Standard Audiences (brand affinity and behavioral segments) based on your business.
2. ⚠️ Targeting Limitations:
   1. Custom Drive-to Location Groups cannot be created via prompt and must be created manually prior to campaign creation [Location Group Creation Help Page]
   2. [Third-Party Predictive Audiences (ZeroToOne)] and cross-channel retargeting rules [Location & Audience Targeting > Retargeting] must be applied manually within your ad groups at this time.

Step 4: Budget & Schedule

1. What Terra Does: Allocates daily or overall flight budgets (e.g., $50/day) and sets your flight start dates based on your prompt inputs. 
2. Creatives & Final Review:
   1. What Terra Does: Pre-fills all parameters up to the creative upload step. You will review Terra's generated choices, upload your image, video, or audio ad units, and finalize your submission.

Troubleshooting & FAQs

1. Is there a new interface or workflow to learn to use Terra? No. Terra is built directly into Ads Manager, offered as one of the options to start creating a new campaign. It prepares your campaign inside the existing buying experience, so you get the speed of AI with the familiarity of your trusted Ads Manager dashboard.
2. Can I edit the choices Terra makes for my campaign? Yes. Terra pre-fills the standard buying flow, giving you full control to review, edit, or swap out any audience, budget, or location settings before launching.
3. Do I still need to upload creative assets manually? Yes. Terra configures your campaign structure, targeting, and budget. Once pre-filled, you will upload your creative assets in the standard creative step.
4. What if Terra doesn't understand my prompt or I ask for an unsupported feature? If a prompt is too broad or requests an unsupported feature (like DOOH or Drive-to locations), Terra will seamlessly redirect you to the appropriate manual workflow without losing progress.
5. What’s next in the Terra roadmap? Check out our dedicated [Terra page] to learn about upcoming AI capabilities, including predictive audiences and automated retargeting .

Need Help?

For additional support and to ensure your campaign is set up for success, please reach out to your dedicated GroundTruth representative, or our Self-Serve team (selfservehelp@groundtruth.com) to be connected to a representative.