Ads Manager Creative Policy
When using our Ads Manager platform, it is crucial to adhere to our guidelines to ensure compliance with industry standards and maintain the quality of our advertising network.
Compliance Requirements
- Guideline Adherence: You are responsible for all aspects of your ads and must comply with the Mobile Marketing Association (MMA) Mobile Advertising Guidelines. See GroundTruth - Website & Ad Platform Privacy Policy and U.S. States Privacy Rights for reference.
- Sensitive Categories: Certain sensitive categories are accepted on the Ads Manager platform but require special consideration and categorization. Please contact your GroundTruth representative or email us at selfservehelp@groundtruth.com before launching campaigns in these categories. Mis-categorization may result in compliance issues.
Accepted Categories
The following sensitive attributes are accepted on the GroundTruth Ads Manager platform:
- Alcohol (Beer, Wine, Hard Liquor)
- Gambling (Sports Betting and Fantasy Sports ad policies differ by states. Stay up-to-date and review the current regulations here: https://rg.org/guides/regulations)
- Political (See Political Campaigns in Ads Manager for details)
- Religion
- Pharmaceuticals
- Fireworks (Must be legal in the targeted state)
- CBD (See CBD Advertising Guidelines for details)
IMPORTANT: Before running campaigns with the above accepted sensitive attributes, reach out to your GroundTruth representative or email us at selfservehellp@groundtruth.com. Our team will properly categorize your campaign to ensure your ads are only served on publisher partners that accept these creative content. Failure to categorize correctly may lead to compliance issues with publishers and result in campaign suspension.
Prohibited Categories
The following sensitive attributes are not accepted on the GroundTruth Ads Manager platform:
- Tobacco and tobacco accessories (includes vaping products)
- Marijuana (including medical dispensaries)
- Kratom
- Synthetic drugs that mimic the effects of existing illicit drugs (e.g., cannabis, cocaine, ecstasy)
- Weapons of any kind, firearms, and shooting ranges
- Adult sexual content
- Nudity (full or partial)
- Bonds and payday loans
- Hateful content
- Incentive Advertisements (get paid to click, etc)
Thank you for adhering to GroundTruth's Ads Manager Creative Policy. For any questions or clarifications, please contact us at selfservehelp@groundtruth.com. We're here to help you run effective and compliant campaigns.
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