Text Banner Builder

Marc Fevrier

August 07, 2026 00:29

Ads Manager Text Banner Builder is a tool that allows users to effortlessly build scrollable attention-grabbing 320x50 text banner ads.

Access the Text Banner Builder in the Ad Creative section of Ads Manager by clicking New Creative and selecting the Text Banner tab.

Scrollable Text: Break free from the constraints of traditional static banners. Dynamic scrolling text catches the eye and gives you extra space to deliver compelling, interactive messaging.
Dynamic Distance Overlays: Connect users to your closest physical footprint in real time. By automatically highlighting the exact distance to your nearest store, you create a personalized, context-aware ad experience that drives foot traffic.
User-Friendly Interface: Craft professional-looking banners in just a few clicks. The intuitive builder eliminates the need for advanced design software, saving you time while delivering polished, high-performing creative.
Custom Background & Logo Options:
- Background Color: Select Color to pick a solid background. Click the circle icon to open the color picker, drag to select a shade, use the eyedropper tool to select an on-screen color, or input a precise RGB, HEX, or HSL code.
- Background Image: Select Image to upload custom creative. Images must be exactly 320x50 (static image or GIF).
- Logo Upload: Optionally add a brand logo or icon (image size: 40x40).

Banner Size: 320x50 only.
Business Name: Enter your business name.
Caption: 160 characters max. This text can be scrollable.
Background: Solid color or a 320x50 image.
Logo: 40x40 image or logo.
Click-Through URL: Location the user is redirected to when they click on your ad.
Show distance from location: Turn this option on if you are driving users to a specific location.

Is scrollable text only applicable to 320x50 creative units, or can it be executed across other ad formats? This scrollable text banner units are only for 320x50 creative units.
Can I edit a text banner after saving it in Ads Manager? Yes. You can edit your text, colors, logo, or destination URL directly from your creative library before launching or mid-flight if you need to update your promotion or copy.
Can I use the Text Banner Builder for Desktop or Connected TV (CTV) campaigns? No. Standard 320x50 banner units are designed specifically for Mobile Display inventory across smartphones and mobile web environments.
What file formats are accepted for the background image and logo? You can upload standard image formats including JPG, PNG, and GIF. If uploading an animated GIF, make sure the file dimensions strictly match the required specs (320x50 for backgrounds, 40x40 for logos).
How does the Dynamic Distance Overlay work if a campaign targets multiple locations? The banner automatically calculates and displays the real-time distance between the user’s current mobile location and the nearest targeted physical location on your campaign list.