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  3. Creative Management & Ad Assets

Ad Specifications

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Emily Truong

The Creative section of the GroundTruth Ads Manager serves as the final, critical bridge between campaign strategy and real-world audience engagement. By consolidating multi-channel asset deployment into a unified workflow, the platform ensures your visual assets are optimized to run seamlessly across CTV, Mobile, Desktop, Audio, and DOOH.

Workspace & AccessPost-Ad Click Strategy & FAQsDisplay SpecificationsVideo & Audio Specs

Accessing the Creative Section

Ads Manager utilizes a dual-path entry strategy to ensure you can manage your visual assets regardless of where you are in the campaign lifecycle:

Option 1: The Campaign Dashboard Entry (Recommended)

Within your main campaign dashboard, click the green Manage Creatives button located directly below the performance chart and above your ad group list. This provides a direct gateway to the unified creative workspace.

dashboard-creative.png

 

Option 2: The Post-Ad Group Creation Prompt

Immediately after successfully configuring an ad group, a "You did it!" confirmation modal appears. To proceed directly to asset deployment, select Add creatives from the "What would you like to do next?" menu to maintain momentum.

congrats-creative.png

 

 

Navigating the Creative Dashboard

The Creative Dashboard operates as a "single pane of glass," consolidating assets across Mobile, Desktop, CTV, and Audio to ensure brand and strategic consistency.

Workspace Component Analysis

  • Ad Group Cards: Organized in a side-by-side layout, these cards provide essential metadata at a glance, including Ad Group Name, Flight Dates, Objective (e.g., Reach), and Creative Type tags (indicating support for Image, Video, or Audio).
  • Global View Controls: Use the Expand all and Collapse all toggles to control the level of detail visible across all cards, optimizing visual density when managing extensive campaigns.
  • Optimization Toggles: Each card features a Rotate evenly toggle. When enabled, the platform distributes impressions equally across all assigned creatives to provide a controlled environment for A/B testing and performance analysis.
creative dashboard.png

 

Intelligence-Driven Design & Suggestions

To maximize campaign deliverability, the platform provides real-time format suggestions and flexible sourcing options directly inside the upload interface:

  • Priority Dimensions: The system recommends specific formats - typically 300x250 and 320x50 for mobile display, and 1920x1080 for video. These sizes are prioritized based on historical performance data and high inventory volume across the GroundTruth network.
  • Flexible Sourcing Options: When clicking the Add creative drowdown within any format slot, you can select from 3 sourcing methods
    1. Upload new: Browse and upload a new asset file directly from your local computer.
    2. Choose from repository: Select an existing asset previously saved in your tenant's central library. [Read more about Creative Repository].
    3. Create with AI: Instantly generate dynamic, ready-to-use creative assets using our native AI engine. [Read more about Using AI Creator for Video].
Choose from repo + create with AI.png

 

  • If you wish to upload a creative size that's not part of our native suggestions, simply click the +Add another creative button.
  • A preview of the uploaded ad will display once successfully uploaded.
  • Political creatives need to be approved by GroundTruth prior to campaign launch.
  • URL shorteners such as bit.ly or TinyURL are not accepted as website URLs.
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