Overview
In today's fragmented media landscape, connecting with your audience is more complex and crucial than ever. With CTV+, you can go past traditional boundaries to reach high-value streaming audiences on the biggest screen in the house, and everywhere they go. Our CTV+ incentives are designed to give you a powerful edge, allowing you to amplify your campaigns and drive real business results by engaging consumers across more than one screen.
We believe in the power of an omnichannel strategy. That's why these incentives create a seamless, cohesive experience that stays with your customer from their living room TV to their mobile device.
CTV+ Incentive Details
Choose the offer that best aligns with your campaign goals from the options below.
Each option is designed to deliver a unique blend of reach and engagement, with added-value impressions that extend your brand's presence beyond the CTV screens.
This is your opportunity to reach GroundTruth audiences at scale. Our CTV Essentials network gives you access to over 1,500+ audience segments and a massive inventory across 500+ apps, ensuring your message is delivered to households that matter most to your brand. With the full suite of our targeting capabilities, you can be confident you're reaching the right people, every time.
- Focus: It's all about the target audience
- How to Qualify: Spend a minimum of $2,500 on CTV Essentials campaigns
- What You Unlock: 50% of your total CTV impressions as added-value mobile retargeting impressions. This creates a powerful omnichannel combo, allowing you to re-engage consumers on their mobile devices after they've seen your ad on their TV.
Elevate your brand's presence by advertising on our premium Top Networks, offering access to the highest US viewership. This offering strikes the perfect balance between broad reach and trending content, placing your brand alongside the most sought-after programming and channels.
- Focus: It’s all about the placement.
- How to Qualify: Spend a minimum of $2,500 on CTV Top Networks campaigns
- What You Unlock: 50% of your total CTV impressions as added-value mobile retargeting impressions. This premium CTV placement is amplified by a mobile component, reinforcing your message and driving real business results
For brands looking to maximize their impact, the CTV+ Combo leverages the power of both our audience-centric Essentials and our premium Top Networks. This is the ultimate omnichannel play, combining precision targeting with high-impact placements to create a truly comprehensive campaign.
- Focus: The best of both worlds: audience and placement
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How it Works:
- Spend a minimum of $2,500 on CTV Top Networks, AND
- Spend a minimum of $1,000 on CTV Essentials
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What You Unlock:
- 5% of your CTV Top Networks impressions as added-value CTV impressions. This bonus inventory on CTV networks boosts your brand's presence even further, AND
- 50% of your CTV Top Networks impressions as added-value mobile retargeting impressions. Ensure your brand stays top-of-mind with consumers, driving them toward conversion with a multi-screen retargeting strategy.
These incentives are available to activate through March 31, 2026.
Ready to get started?
Explore these incentives and launch your next CTV campaign directly from your self-serve Ads Manager dashboard.
For a personalized strategy or to learn more, please reach out to your dedicated GroundTruth representative, or our Self-Serve team (selfservehelp@groundtruth.com) to be connected to a representative.
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