Frequently Asked Questions

Industry Questions

• Verizon and AT&T announced they'd stop selling location data to 3rd parties. How does that impact GroundTruth?

Account set up and management

• What support do I get once I launch a campaign?
• What do I need to do to set up an account?

Location verification and accuracy

• What locations can I target?
• How does GroundTruth define reach? What is your reach?
• How do you define an impression?
• How do you determine the boundaries of a store location or POI?
• How does GroundTruth verify location accuracy?

Running Campaigns

• Are certain brands and categories blocked or greylisted for privacy concerns?
• Is the platform compatible on all broswers?
• Can I view delivery report by day?
• What bid price should be set?
• How to change Landing Page URL?
• How can I determine Frequency?

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Reporting

• Update to Know Issue - Visitation Reporting Outage
• Google Analytics and 3rd party discrepancies
• Do you support Google click-thru UTM, URL parameters, and 3rd party tracking
• Can I get delivery report broken down by day?
• Can I see reporting by demographics?