Frequently Asked Questions

General

• What is considered a healthcare facility?
• Glossary
• Why is the location data you are reporting showing up as a different location in Google Analytics?
• Can we target only doctors, nurses, medical professionals etc.?
• Can we target a list of medical locations or facilities?
• Which countries can I target within Ads Manager?

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Billing

• Can I upload multiple credit cards?
• My card was charged $100, why?
• What happens if my campaign over delivers?
• How does pricing work?
• Can I pay with a credit card?

Account Management & Support

• What support do I get once I launch a campaign?
• What do I need to do to set up an account?

Running Campaigns

• Residential Targeting
• Open House Audiences
• Secondary Action Rate (SAR)
• CBD Advertising Guidelines
• Facebook Retargeting
• Why are my campaigns serving to less people over time?

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Location verification and accuracy

• What locations can I target?
• How does GroundTruth define reach? What is your reach?
• How do you define an impression?
• How do you determine the boundaries of a store location or POI?
• How does GroundTruth verify location accuracy?

Connected TV and Over-the-Top Services

• Can I run my ads on certain channels/publishers?
• What reporting should I show to my client?
• Why are the daily impressions lower than 1K?
• How do you track visits from CTV?

Reporting

• Why does the Location map show that impressions were served outside my targeted area?
• Why did my not campaign not deliver in full if I followed the Projected Daily Impressions?
• Can I set up external reporting API?
• Can we provide reporting by individual address in a residential targeting group?
• Can we provide reporting by each location fence in a location group?
• Google Analytics discrepancies

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