Why doesn't it look like my campaign is spending?

Once a campaign is launched, it typically takes about 45–60 minutes for our system to start serving impressions. The exact time can vary depending on your campaign's specific setup.

Understanding the Data Delay

While spend metrics (Total Spent and Spent Today) updated in real-time, there is a delay for other metrics:

• Observed Visits: 48-hour delay
• All other metrics (impressions, reach, etc.): 24-hour delay

What to Check if Your Campaign Isn't Spending

If your campaign still isn't spending after the initial launch period, please check the following:

• Payment Method: Ensure that the credit or debit card on file is valid and has not expired.
• Campaign and Ad Group Status: Confirm that both you campaign and its ad groups are Active. Our platform allows you to pause individual ad groups at any time, so please check that the "Play" button is selected for each ad group and the overall campaign.
• Location Groups: If your campaign is setup to track foot traffic, verify that all addresses in your location groups have been Accepted. For more help, review the Using Location Manager article.