We recommend spending at least $500 on test campaigns for mobile/desktop and $1000 for OTT/CTV to yield meaningful results. We also recommend a flight of at least 3 weeks so you have time to make changes and experiment with different targeting tactics (Location, Audience, and Weather). You may pause ad groups or make changes at any time, and those changes will take effect in about 1 to 2 hours.
Articles in this section
- Residential Targeting
- Open House Audiences
- Secondary Action Rate (SAR)
- CBD Advertising Guidelines
- Facebook Retargeting
- Why are my campaigns serving to less people over time?
- How do I edit an Active campaign?
- How much should I spend on a test campaign?
- How do I only target people at an event or convention center?
- Why is my Landing Page map showing directions to GroundTruth?