We recommend spending at least $500 on test campaigns for mobile/desktop and $1000 for OTT/CTV to yield meaningful results. We also recommend a flight of at least 3 weeks so you have time to make changes and experiment with different targeting tactics (Location, Audience, and Weather). You may pause ad groups or make changes at any time, and those changes will take effect in about 1 to 2 hours.
How much should I spend on a test campaign?
Marc Fevrier
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