Bid price varies depending on the media type your ads will serve on. Below are the minimum bid prices for each media type:
- Mobile & Desktop: Minimum CPM is $3.50. For event or short-flight campaigns, a CPM of $10–$15 is recommended. To ensure optimal pacing for video campaigns, we suggest setting a $8 CPM.
- CTV & OTT: CTV Standard Categories: Minimum CPM is $25. CTV Premium Categories (Top Networks): Minimum CPM is $35.
- Audio: Streaming audio minimum CPM is $19. Podcasts require a minimum CPM of $25. If targeting both streaming and podcast formats within the same ad group, the minimum CPM is $25.
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