How can I determine Frequency?

Frequency caps are set at the creative level per ad group.

Edit Ad Group, in Ad Creatives settings, you may set frequency cap for each ad creative. 


Impression Cap refers to number the maximum number of impressions you can serve to a unique device for per Impression Cap Hours set. 


For example, 10 impression caps per day is 10 Impression Cap in 24 hours.



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