In today’s media landscape, a single-channel approach isn’t enough. To drive real business results, brands need to meet consumers where they are: in the living room, on their commute, and in the palm of their hand.
Think Beyond the Single Screen
GroundTruth’s Plus (+) Incentives are designed to help brands build a seamless omnichannel presence. By investing in any high-impact channel (Audio, CTV, or DOOH), GroundTruth will provide added-value Mobile impressions at no extra cost. It’s the "Plus One" strategy your campaign needs to drive higher engagement and attribution.
Incentive Period
All Plus (+) incentives are available for activation through June 30, 2026.
⚠️ Note: All qualifying spend and added-value impressions must be completed by June 30, 2026, or the bonus inventory will be forfeited.
Choose Your "Plus One" Strategy
| Feature | Audio+ | DOOH+ | CTV+ Essentials | CTV+ Top Networks | CTV+ Combo |
|---|---|---|---|---|---|
| Strategy | Drive engagement while users listen on-the-go. | Amplify real-world visibility with digital reach. | Reach 1,500+ audience segments at scale. | High-impact ads on top-tier US networks. | Precision targeting meets premium placement. |
| Min. Spend | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 (Top) + $1,000 (Ess) |
| The Reward | 50% Bonus Mobile Impressions | 15% Bonus Mobile Impressions | 50% Bonus Mobile Retargeting | 50% Bonus Mobile Retargeting | 50% Bonus Mobile Retargeting + 5% CTV Bonus |
The Breakdown
Amplify your brand message by bundling Audio and Mobile.
- How to Qualify: Spend a minimum of $2,500 on Audio media in a single campaign.
- Your Reward: Unlock 50% of your total Audio impressions as added-value Mobile impressions.
- Learn more about Audio.
Choose the CTV path that best aligns with your goals:
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Option 1: CTV+ Essentials Only
- Access to over 1,500+ audience segments and a massive inventory across 500+ apps
- Focus: It's all about the target audience
- How to Qualify: Spend a minimum of $2,500 on CTV Essentials campaigns
- What You Unlock: 50% of your total CTV impressions as added-value mobile retargeting impressions. This creates a powerful omnichannel combo, allowing you to re-engage consumers on their mobile devices after they've seen your ad on their TV.
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Option 2: CTV+ Top Networks Only
- Advertise on our premium Top Networks. Learn more about Top Networks.
- Focus: It’s all about the placement.
- How to Qualify: Spend a minimum of $2,500 on CTV Top Networks campaigns
- What You Unlock: 50% of your total CTV impressions as added-value mobile retargeting impressions. This premium CTV placement is amplified by a mobile component, reinforcing your message and driving real business results.
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Option 3: CTV+ Combo (Essentials and Top Networks)
- Maximize impact with the power of both audience-centric Essentials and premium Top Networks.
- Focus: The best of both worlds: audience and placement
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How it Works:
- Spend a minimum of $2,500 on CTV Top Networks, AND
- Spend a minimum of $1,000 on CTV Essentials
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What You Unlock:
- 5% of your CTV Top Networks impressions as added-value CTV impressions. This bonus inventory on CTV networks boosts your brand's presence even further, AND
- 50% of your CTV Top Networks impressions as added-value mobile retargeting impressions. Ensure your brand stays top-of-mind with consumers, driving them toward conversion with a multi-screen retargeting strategy.
Bridge the gap between physical-world advertising and digital influence.
- How to Qualify: Spend a minimum of $2,500 in Digital Out-of-Home in a single campaign.
- Your Reward: Receive an added value of 15% of your total impressions delivered on Mobile Display.
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Learn more about Digital Out-of-Home (DOOH)
General Terms & Guardrails
- For all "Plus" incentives, added-value Mobile impressions must be applied to the same qualifying campaign as a separate ad group.
- Added-value impressions are valid for Mobile Display (Standard Banners) only; Mobile Video and Rich Media are not supported for bonus inventory.
- All GroundTruth targeting products (Behavioral, Brand, Location Group) can be leveraged for added-value impressions.
Ready to create an omnichannel campaign?
Reach out to your GroundTruth representative or contact selfservehelp@groundtruth.com to activate your Plus (+) incentive today.
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