GroundTruth Brand Safety

GroundTruth partners with over 100,000 mobile apps and digital properties reaching over 800 million devices globally to ensure you reach your consumers in the right place at the right time.

To ensure brand safety and overall network quality, GroundTruth maintains a curated global Brand Safe Publishers list, which accounts for over 90% of our total network traffic.

👉 Read more about GroundTruth's [Brand Safety Guidelines].

Opting Into the 'GroundTruth Brand Safe Publishers' List

To restrict your campaign delivery strictly to the curated Brand Safe Publishers list:

1. Click the Campaign Settings icon next to your campaign name in the reporting dashboard.

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2. Select the Included Publishers tab at the top and toggle on the GroundTruth Brand Safe Publishers option.

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Uploading a Custom App Whitelist

Although Ads Manager allows users to upload custom App lists for targeted delivery, please keep the following in mind:

• Setup Requirement: To upload a custom app list, you must first de-select the GroundTruth Brand Safe Publishers opt-in, then upload your spreadsheet using precise App Bundle Names or App Bundle IDs. Incorrectly formatted bundle entries will prevent your list from functioning properly.
• Impact on Delivery: Uploading narrow custom app lists can significantly restrict impression availability (avails) and campaign pacing compared to standard targeting or the GroundTruth Brand Safe Publishers list. Please consider your reach goals before applying restrictive custom lists.

Need Help?

For additional support and to ensure your campaign is set up for success, please reach out to your dedicated GroundTruth representative, or contact our Self-Serve team directly at selfservehelp@groundtruth.com.