Why GroundTruth? Key Competitive Differentiators

Marc Fevrier

April 09, 2024 13:43

How we differ

While other platforms may claim to offer similar location targeting, GroundTruth is the only provider that ensures:

Location signal accuracy through location verification.
Precise targeting and in-store visitation metrics (verified by 3rd party) using the accuracy of our proprietary Blueprints platform.

Comparison Chart:

	GroundTruth	Competitors
Mapping technology	Blueprints - The only mapping technology that accurately draws brands and POIs at 3 layers: In-store, on-lot, and retail area. We have 5 million Blueprints globally and see 30 billion visits annually.	Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.
Verified Visit Accuracy	99% accurate as verified by Numerator - We conduct an annual location accuracy audit of our foot traffic data and are the only location provider to be third-party validated for accuracy.	None
Data Quality	Robust, multi-step process to verify location signals and visit data: Patented Location Verification – filter inaccurate location signals Place Verification – match location signals to places using Blueprints Visit Verification – multi-step process to confirm the visit actually took place	Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy
Targeting	Location Targeting – On-Premise, Neighborhood, Geo-Target Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences. Weather Targeting - Target consumers against current or upcoming weather conditions.	No other location provider can offer all of these targeting tactics.
Activation	Managed: Work with our team of experienced location advertising professionals to set up and run campaigns Self-Serve: Set up and run your own campaigns Programmatic: Run PMPs or work with GroundTruth external partners to run campaigns through DSPs	Managed or Programmatic. Most competitors do not have a robust self-serve platform.
Pay for Performance	CPM Cost Per Visit: First to market to allow clients to pay only when a store visit occurs (managed offering)	Most location providers only offer campaigns on a CPM basis.
Creative Services	Scrollable Text Banners Upload Custom Creatives Creative Repository Dynamic Distance Overlay	Most location providers can host 3rd party dynamic creatives but not built within their platform

Better achieve your marketing goals

More efficient ad spend by targeting customers in competitors or your store locations
Drive measurable offline performance benchmarks via in-store visits from ad spend

Why GroundTruth? Key Competitive Differentiators

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