Glossary

Ads Manager Definitions & Acronyms:

• Ad Group – Targeting tactics created within campaigns to reach the end-user and drive them to take an action.
• API – Application Programming Interface; most notably used by agencies with reporting and/or buying APIs.
• Audiences – device IDs aggregated into various groups (behavioral, brand, category) based on past visitation to Blueprinted locations.
• Audience Daily Reach – estimated amount of device IDs reached daily.
• Benchmarks - a standard or point of reference against which things may be compared or assessed.
• Blueprints™ - GroundTruth’s proprietary technology that allows the tracking of in-store visits, creation of 1^st party audiences, and Neighborhood targeting; 3^rd party validated in-store attribution technology by leading marketing research firm Numerator; 2021’s accuracy score = 99.0%.
• Clicks – when a user that has been exposed to an ad (advertisement) clicks the ad.
• CPM – Cost per Thousand = cost per 1,000 impressions; Ads Manager buying method.
• CTA – Call to Action.
• CTR – Click Thru Rate; the ratio of users who click on a specific link to the number of total users who viewed the advertisement.
• DMA – Designated Market Area (ex: Phoenix, Atlanta, Sacramento, etc.).
• External Tracking Pixels - an HTML code snippet that is loaded when a user visits a website to help clients better attribute online conversions from a 3^rd party campaign.
• Flight – start and end date of an ad group.
• Geofence – a virtual barrier around a specified location.
• Geotarget – a real-time targeting tactic that allows an ad to be served within a specified location (i.e., at the state/DMA/city/county/zip code/address level).
• Impressions- when an advertisement loads within an in-app environment that is being viewed by a unique visitor; the number of times your content is displayed.
• KPI – Key Performance Indicator; the campaign goal established as the measure for success.
• Landing Page – a stand-alone webpage created specifically for the purpose of providing additional information for a brand/advertiser after a user clicks on a banner.
• Location Group Audiences – custom audiences built within the Location Manager platform by inputting address(es) to be Blueprinted to only target against device IDs who have been within the threshold of the address(es).
• Location Manager - A platform synced with Ads Manager where clients create their own Blueprints to target against and/or measure in-store traffic. Location Group Audiences are built within this platform.
• Neighborhoods – geographical areas based off of Blueprinted brands that show a higher affinity of foot traffic to that particular brand; proprietary targeting tactic through GroundTruth’s technology
• On-Premise – a real-time targeting tactic that allows clients access to Blueprinted brands (national/regional brands) (Ex: Walmart, McDonald's, LensCrafters, Rooms-to-Go, etc.).
• POI – Point of Interest.
• Polygon - surgically defined virtual outlines of businesses or POI’s that allow for granular targeting of those locations.
• Radial 12(m) – the status that will appear when a client requests to Blueprint a location within Location Manager, but the location requested cannot be identified within the Location Manager system to be polygoned. Because of the inability to polygon, a radial fence of 12 meters is automatically assigned to the location.
• Reach - the total number of people who see your content.
• Remessaging – also known as “retargeting”.
• Retargeting – the ability to reach a device ID after the device ID has been served an ad.
• SAR – Secondary Action rate; the metric provided by GroundTruth if a client is utilizing the custom landing page feature in Ads Manager; the ability to provide an additional campaign metric for “click-to-call” “click-to-navigate” and supplementary Call to Actions a user can take when on the landing page.
• Scale – how many device IDS you are and/or have the ability to serve.
• SVR - Stands for Store Visitation Rate. It is calculated as Visits / Reach.
• Visits – physical in-store foot traffic.
• VR – Stands for Visitation Rate. It is calucalted as Visits / Impressions.