Why is the location data you are reporting showing up as a different location in Google Analytics?

It is common to see discrepancies between our data and the data in Google Analytics. Google Analytics collects IP Addresses that are less accurate than the verification methods we use at GroundTruth. If you want to learn more, please refer to this help page we have written that compares GroundTruth to Google Analytics:

https://help.groundtruth.com/hc/en-us/articles/360000792788-Google-Analytics-discrepancies

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