CTV/OTT Reporting

Within Ads Manager, CTV and OTT campaigns have access to network level reporting which gives added transparency into CTV/OTT ad placements. 

How this works

A new "CTV" tab will appear in Ads Manager for CTV campaigns/ad groups. This tab replaces the existing ‘Publisher Reporting (CTV/OTT Only)’ report found in the summary dropdown, which has been deprecated. The chart shows the top ten apps by Impressions | VCR | Device Type and more.

Below the chart, you can expand the table to view a detailed list of apps where the ads ran. For each app, additional insights like impressions, VCR, and device type breakdown will be available.

For select apps, you can expand further to see networks and channels.

All charts and table data are exportable.

This reporting feature is available for all active CTV campaigns starting from January 1, 2024.