What is Report Scheduler?
Introducing a new reporting functionality in Ads Manager for improved monitoring of campaign, ad group, and creative performances. Reports gives you the ability to create reports with consolidated information from multiple campaigns and accounts to a single file, which can be delivered to up to 25 recipients.
How It Works
- Go to the Reports option in the Ads Manager menu
- Name your report
- Choose the report type
- Choose the report start and end date
- Select organizations, accounts, and up to 25 campaigns you would like to monitor.
- Choose report recipient(s) (Up to 25 recipients per report)
- Choose your delivery option (Daily, Weekly, or the Generate now option)
Report Types
- Daily Trend: View daily performance breakdown for all levels (campaign, ad groups, ad creative).
- Location: Optimize your campaigns and gain unique insights on your consumers by understanding which tactics are delivering the best results in which targeted locations.
- Product: Provides top performing (and bottom performing) targeting strategies at the campaign, adgroup, and creative level. Use this data to influence targeting strategies and POIs to drive higher performance.
Report Templates
Please see below the categories included in each of the reports.
| Organization name | Account id | Account name |
| Campaign id | Creative id | Creative name |
| Creative size | Campaign start date | Campaign end date |
| advertiser bid type | budget type | impressions |
| clicks | reach | ctr |
| cpm | cpv | Visits |
| video start | first quartile | mid point |
| third quartile | video complete | total sa |
| coupon | website | more info |
| directions | click to call | sar |
| total spend | market name | contract# |
| campaign_budget | total_imp_contracted | campaign name |
| Campaign Name | Campaign ID | Zipcode |
| City | County | Country |
| Impressions | State | CTR |
| Secondary Actions | Clicks | Website |
| More Information | Coupon | Click to Call |
| Spend | Direction | Latitude |
| Longitude | Visits |
| Organization name | Account id | Account name |
| Campaign id | Creative id | Creative name |
| Product Group | Product | Constraint |
| Business Name | Dma | State |
| City | Zip code | Address |
| Country | Latitude | Longitude |
| VR | CTR | SAR |
| Total Spent (USD) | Impressions | Clicks |
| Visits | Total sa | open hour visits |
| projected visits | projected open hour visits | website |
| directions | click to call | more info |
| coupon | video start | first quartile |
| mid point | third quartile | video complete |
Use Cases
- Daily frequency: The purpose of this report is to allow users to monitor campaign performance at scale from multiple accounts and organizations and spot potential trends. The report is grouped at the creative level and includes performance metrics as well as metadata (Organization and Account IDs and names).
- Weekly frequency: The purpose of this report is to allow users to meet weekly reporting deadlines. Weekly reports are delivered on Monday. A weekly report is Monday-Sunday. Each week will be appended to existing data.
- Custom pull: Users who are looking to pull data for a specific timeframe can do so via a custom pull.
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