Landing Pages | Mobile

GroundTruth Dynamically generated web-based landing pages

1. The landing page is a mobile site that the user will view after clicking the ad creative. (Script & Video creatives have predetermined landing page preconfigured).
2. If the client does not have an existing mobile website landing page, they can use one of GroundTruth Landing page templates by selecting the “create landing page options, which replaces the click-thru URL with a landing page builder form that allows for the creation of the landing page by populating the templated features/options.
3. There are two main landing page options:
   • Standard / Super Landing Page - configures header image, directions, which prepopulates based on Drive-to location(s) set in targeting, call to action button, coupon image, video, option to customize buttons.
   • Image Landing Page - Image map customizable with clickable regions

Landing Page - Standard / Super

Required Assets

Examples of Super Landing Page

Image Landing Page

Required Assets

Image

Applicable dynamic content:

• Dynamic distance to the nearest business location
• Business name, address 

Applicable interactive content:

• YouTube embedded video
• Call the nearest business location
• Get directions to the nearest business location
• Link to third party URL

Display | Tablet

Image Banners

Ads Manager allows for 3 types of format for images:

• JPG, PNG, GIF

Dimensions

Dynamic Distance

Once an image has been added, the Dynamic Text Overlay option will appear. Distance overlay is a dynamically populated text that indicates how far the user is from the nearest business location.  E.g.: “2.22 mi away”, “Nearest location is 2.22 mi away”

Steps:

1. Click Add Text Overlay button to the lower left of the image preview to open macro options
2. Click Add Macros link under the text input box to view a list of available macros that will dynamic relevant text based on the location of the user and the advertisers nearest store
   • Distance: %%DISTANCE%% - numerical distance to the nearest business location
   • Distance Unit: %%DISTANCEUNIT%% - the unit of length standard to the market. US & UK miles, KM for all others.
   • Street: %%STREET%% - the street of the nearest business location is located
   • City: %%CITY%% - the city the nearest location is located within
   • State: %%STATE%% - the state the nearest location is located within
   • ZipCode: %%ZIPCODE%% - the zipcode the nearest location is located within
   • Phone Number: %%PHONE%% -
   • Location Group Name: %%BUSINESSNAME%% - 
   • Business Location Name: %%BUSINESS_LOCATION_NAME%% - 
   • Category: %%CATEGORY%% - 
3. To the right of the text box are font control options such as text size, color, and style
4. Text entered in the text box will also appear in the ad creative preview
   • Click and drag on the text box overlay in the preview to move the positioning
   • Click and drag on the square corner handles to change the size of the text overlay

Font Options:

• Character: Arial, Baskerville, Copperplate, Courier, Helvetica, Helvetica Neue, Georgia, Futura, Trebuchet, Verdana
• Weight: regular, bold, italic, bold italic
• Color: provide hex color code
• Size: 9 points minimum

Click-Through URL

The click-through URL is the location that the viewer is redirected to when clicking on the ad, or on a certain part of the ad. Adding a clickthrough URL is required and will allow for measuring CTR (Click-Through-Rate).

• Be sure to include http:// or https:// in the URL path
• UTM and URL parameters are allowed

Display | Desktop

Medium Rectangle	Leaderboard	Large Rectangle	Wide Skyscraper
300 x 250	728 x 90	160 x 600	300 x 600

Click-Through URL

The click-through URL is the location that the viewer is redirected to when clicking on the ad, or on a certain part of the ad. Adding a clickthrough URL is required and will allow for measuring CTR (Click-Through-Rate).

• Be sure to include http:// or https:// in the URL path
• UTM and URL parameters are allowed

Interstitial | Mobile, Tablet

Image Banners

Ads Manager allows for 3 types of format for images:

• JPG, PNG, GIF

Dimensions & File Size

Dynamic Distance

Once an image has been added, the Dynamic Text Overlay option will appear. Distance overlay is a dynamically populated text that indicates how far the user is from the nearest business location.  E.g.: “2.22 mi away”, “Nearest location is 2.22 mi away”

Steps:

1. Click Add Text Overlay button to the lower left of the image preview to open macro options
2. Click Add Macros link under the text input box to view a list of available macros that will dynamic relevant text based on the location of the user and the advertisers nearest store
   • Distance: %%DISTANCE%% - numerical distance to the nearest business location
   • Distance Unit: %%DISTANCEUNIT%% - the unit of length standard to the market. US & UK miles, KM for all others.
   • Street: %%STREET%% - the street of the nearest business location is located
   • City: %%CITY%% - the city the nearest location is located within
   • State: %%STATE%% - the state the nearest location is located within
   • ZipCode: %%ZIPCODE%% - the zipcode the nearest location is located within
   • Phone Number: %%PHONE%% -
   • Location Group Name: %%BUSINESSNAME%% - 
   • Business Location Name: %%BUSINESS_LOCATION_NAME%% - 
   • Category: %%CATEGORY%% - 
3. To the right of the text box are font control options such as text size, color, and style
4. Text entered in the text box will also appear in the ad creative preview
   • Click and drag on the text box overlay in the preview to move the positioning
   • Click and drag on the square corner handles to change the size of the text overlay

Font Options:

• Character: Arial, Baskerville, Copperplate, Courier, Helvetica, Helvetica Neue, Georgia, Futura, Trebuchet, Verdana
• Weight: regular, bold, italic, bold italic
• Color: provide hex color code
• Size: 9 points minimum

Video | Mobile, Tablet, Desktop, Connected TV