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Creative Specifications

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Marc Fevrier
Display | Mobile Landing Pages | Mobile Display | Tablet Display | Desktop Interstitial | Mobile, Tablet Video | Mobile, Tablet, Desktop Connected TV

Display | Mobile

Image Banners

Ads Manager allows for 3 types of format for images:

  • JPG, PNG, GIF

Dimensions

  • 320x50, 300x250, 320x480, 728x90, 600x300, 720x240, 640x213, 640x160, 640x320, 300x50, 480x320, 768x1024, 1024x768, 640x960, 640x360 and 160x600.
    • Dimensions in bold make up 95% of our inventory
    • For retina display: double dimensions - e.g. 320x50 -> 640x100
  • A preview of the uploaded ad will display once successfully uploaded.
  • We recommend using all 4 main dimensions to facilitate campaign delivery.
  • GIF Animation Minimize the number of frames to meet the file size limitations.
  • Retina display banners are not recommended to ensure proper ad serving.
 

Dynamic Distance

Once an image has been added, the Dynamic Text Overlay option will appear. Distance overlay is a dynamically populated text that indicates how far the user is from the nearest business location. E.g.: “2.22 mi away”, “Nearest location is 2.22 mi away”

Steps:

  1. Click Add Text Overlay button to the lower left of the image preview to open macro options
  2. Click Add Macros link under the text input box to view a list of available macros that will dynamic relevant text based on the location of the user and the advertisers nearest store
    • Distance: %%DISTANCE%% - numerical distance to the nearest business location
    • Distance Unit: %%DISTANCEUNIT%% - the unit of length standard to the market. US & UK miles, KM for all others.
    • Street: %%STREET%% - the street of the nearest business location is located
    • City: %%CITY%% - the city the nearest location is located within
    • State: %%STATE%% - the state the nearest location is located within
    • ZipCode: %%ZIPCODE%% - the zipcode the nearest location is located within
    • Phone Number: %%PHONE%% -
    • Location Group Name: %%BUSINESSNAME%% - 
    • Business Location Name: %%BUSINESS_LOCATION_NAME%% - 
    • Category: %%CATEGORY%% - 
  3. To the right of the text box are font control options such as text size, color, and style
  4. Text entered in the text box will also appear in the ad creative preview
    • Click and drag on the text box overlay in the preview to move the positioning
    • Click and drag on the square corner handles to change the size of the text overlay

Font Options:

  • Character: Arial, Helvetica, Georgia, Times New Roman
  • Weight: regular, bold, italic, bold italic
  • Color: provide hex color code
  • Size: 9 points minimum
 

Click-Through URL

The click-through URL is the location that the viewer is redirected to when clicking on the ad, or on a certain part of the ad. Adding a clickthrough url is required and will allow for measuring CTR (Click-Through-Rate).

  • Be sure to include http:// or https:// in the url path
  • UTM and URL parameters are allowed
Note: URL shortener such as bit.ly or TinyURL are not acceptable fo

Landing Pages | Mobile

GroundTruth Dynamically generated web-based landing pages

  1. The landing page is a mobile site that the user will view after clicking the ad creative. (Script & Video creatives have predetermined landing page preconfigured).
  2. If the client does not have an existing mobile website landing page, they can use one of GroundTruth Landing page templates by selecting the “create landing page options, which replaces the click-thru url with a landing page builder form that allows for the creation of the landing page by populating the templated features/options.
  3. There are two main landing page options:
    • Standard / Super Landing Page - configures header image, directions, which prepopulates based on Drive-to location(s) set in targeting, call to action button, coupon image, video, option to customize buttons.
    • Image Landing Page - Image map customizable with clickable regions
 

Landing Page - Standard / Super

Note: The Super Landing page setup is exactly the same as the Standard Landing page. However, the super landing page is designed to be more symmetrical and broad map view for better user interaction.

Required Assets

  1. BRANDING / HEADER
    • Image must be static
    • Standard: 375x234 / 50KB max
    • Retina: 750x468 / 100KB max
    • URL to 3rd party website (Image may have 1 CTA)
  2. DIRECTIONS/ CALL- Contact list: XLS / CSV  (See page 3 for details)
  3. ADDITIONAL CTA Continuing to whisk, gradually add the flour mixture into the egg mixture. Whisk until it is a homogeneous mass.
  4. VIDEO URL to YouTube video
  5. PROMO
    • Standard: 375x352 / 80KB max
    • Retina: 750x704 / 140KB max
    • URL to 3rd party website (Image may have 1 CTA)
  6. TEXT Final copy: DOC (There is no character count)

 

Examples of Super Landing Page

 

Image Landing Page

Required Assets

Image

  Standard Retina
Dimension 320x480 640x960
File Size 70KB max 120KB max

Applicable dynamic content:

  • Dynamic distance to nearest business location
  • Business name, address 

Applicable interactive content:

  • YouTube embedded video
  • Call the nearest business location
  • Get directions to the nearest business location
  • Link to third party URL
Note: No GIF animation is allowed

Display | Tablet

Image Banners

Ads Manager allows for 3 types of format for images:

  • JPG, PNG, GIF

Dimensions

  Standard Retina Standard Retina
Dimension 300x250 600x500 728x90 1456x180
File Size 40KB max 70KB max 40KB max 70KB max
Note:
  • GIF Animation Minimize number of frames to meet the file size limitations.
  • Retina display banners are not recommended to ensure  proper ad serving.
 

Dynamic Distance

Once an image has been added, the Dynamic Text Overlay option will appear. Distance overlay is a dynamically populated text that indicates how far the user is from the nearest business location.  E.g.: “2.22 mi away”, “Nearest location is 2.22 mi away”

Steps:

  1. Click Add Text Overlay button to the lower left of the image preview to open macro options
  2. Click Add Macros link under the text input box to view a list of available macros that will dynamic relevant text based on the location of the user and the advertisers nearest store
    • Distance: %%DISTANCE%% - numerical distance to the nearest business location
    • Distance Unit: %%DISTANCEUNIT%% - the unit of length standard to the market. US & UK miles, KM for all others.
    • Street: %%STREET%% - the street of the nearest business location is located
    • City: %%CITY%% - the city the nearest location is located within
    • State: %%STATE%% - the state the nearest location is located within
    • ZipCode: %%ZIPCODE%% - the zipcode the nearest location is located within
    • Phone Number: %%PHONE%% -
    • Location Group Name: %%BUSINESSNAME%% - 
    • Business Location Name: %%BUSINESS_LOCATION_NAME%% - 
    • Category: %%CATEGORY%% - 
  3. To the right of the text box are font control options such as text size, color, and style
  4. Text entered in the text box will also appear in the ad creative preview
    • Click and drag on the text box overlay in the preview to move the positioning
    • Click and drag on the square corner handles to change the size of the text overlay

Font Options:

  • Character: Arial, Helvetica, Georgia, Times New Roman
  • Weight: regular, bold, italic, bold italic
  • Color: provide hex color code
  • Size: 9 points minimum
 

Click-Through URL

The click-through URL is the location that the viewer is redirected to when clicking on the ad, or on a certain part of the ad. Adding a clickthrough url is required and will allow for measuring CTR (Click-Through-Rate).

  • Be sure to include http:// or https:// in the url path
  • UTM and URL parameters are allowed
Note: URL shortener such as bit.ly or TinyURL are not acceptable fo

Display | Desktop

Dimensions File Size
Standard Retina  
250x500 600x500 150KB max
728x90 1456x180 100KB max
160x600 320x1200 150KB max
300x600 600x1200 250KB max
Note: RGIF Animation Minimize number of frames to meet the file size limitations.

Creative Preview - click on image to expand

Medium Rectangle Leaderboard Large Rectangle Wide Skyscraper
300 x 250 728 x 90 160 x 600 300 x 600
 
 

Click-Through URL

The click-through URL is the location that the viewer is redirected to when clicking on the ad, or on a certain part of the ad. Adding a clickthrough url is required and will allow for measuring CTR (Click-Through-Rate).

  • Be sure to include http:// or https:// in the url path
  • UTM and URL parameters are allowed
Note: RL shortener such as bit.ly or TinyURL are not acceptable fo

Interstitial | Mobile, Tablet

Image Banners

Ads Manager allows for 3 types of format for images:

  • JPG, PNG, GIF

Dimensions & File Size

  Phone Tablet
  Standard Retina Standard Retina
Dimension 320x480 640x960 768x1024 1536x2048
File Size 70KB max 140KB max 180KB max 350KB max
Note:
  • GIF Animation Minimize number of frames to meet the file size limitations.
  • Retina display banners are not recommended to ensure  proper ad serving.
 

Dynamic Distance

Once an image has been added, the Dynamic Text Overlay option will appear. Distance overlay is a dynamically populated text that indicates how far the user is from the nearest business location.  E.g.: “2.22 mi away”, “Nearest location is 2.22 mi away”

Steps:

  1. Click Add Text Overlay button to the lower left of the image preview to open macro options
  2. Click Add Macros link under the text input box to view a list of available macros that will dynamic relevant text based on the location of the user and the advertisers nearest store
    • Distance: %%DISTANCE%% - numerical distance to the nearest business location
    • Distance Unit: %%DISTANCEUNIT%% - the unit of length standard to the market. US & UK miles, KM for all others.
    • Street: %%STREET%% - the street of the nearest business location is located
    • City: %%CITY%% - the city the nearest location is located within
    • State: %%STATE%% - the state the nearest location is located within
    • ZipCode: %%ZIPCODE%% - the zipcode the nearest location is located within
    • Phone Number: %%PHONE%% -
    • Location Group Name: %%BUSINESSNAME%% - 
    • Business Location Name: %%BUSINESS_LOCATION_NAME%% - 
    • Category: %%CATEGORY%% - 
  3. To the right of the text box are font control options such as text size, color, and style
  4. Text entered in the text box will also appear in the ad creative preview
    • Click and drag on the text box overlay in the preview to move the positioning
    • Click and drag on the square corner handles to change the size of the text overlay

Font Options:

  • Character: Arial, Helvetica, Georgia, Times New Roman
  • Weight: regular, bold, italic, bold italic
  • Color: provide hex color code
  • Size: 9 points minimum

Video | Mobile, Tablet, Desktop

Length 0:05 - 0:30 seconds
Dimensions Preferred aspect ratio is 16:9. No size restriction. 
File Size < 5MB on Android, unlimited on iOS
Bitrate 512 kbps or lower
Tags VAST 2.0 and 3.0

Connected TV

Length 0:15 - 0:30 seconds
Dimensions Preferred aspect ratio is 16:9  (1920x1080px, 1280x720px, 1920x1280px)
File Format MP4 preferred
File Size Maximum 200MB
Audio Bitrate 128 kbps or higher
Video Bitrate 2.0 mbps or high
Tags VAST 2.0 and VAST 2.0  wrapper
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