Audience-Based Direct Mail

What is Audience-Based Direct Mail

Audience-Based Direct Mail (ABDM) is a privacy-safe, easy way for advertisers to deliver premium postcards to consumers based on their real-world activity.

GroundTruth views the real-world behavior of consumers to determine their interests and habits, then maps that data to their home addresses. Our one-stop solution allows you to choose who you want to reach, where and when you want to reach them quickly and easily – for one all-inclusive price!

Booking an Audience Based Direct Mail Order

1. Log in to Ads Manager.
2. Create a new campaign, and select Direct Mail on the device type page. You'll be redirected to our ABDM buying page. Alternatively, you can go directly to the buying page here. 
3. Select your audience, delivery area, and delivery date.
4. Enter your Ads Manager Account Name*, your first and last name, and the email address associated with your Ads Manager account.
5. Choose whether you'll need creative design help.
6. Click the 'Reserve your campaign' button. A GroundTruth rep will contact you within 1-2 business days to get your direct mail campaign started. 

Audiences Available

1. Art Lovers: reaches consumers who have visited one or more of these types of locations in the past 120 days: Art galleries, Museums, Frame shops, and Art fairs.
2. Bar Goers: reaches consumers who have visited one or more of these types of locations in the past 120 days: Bars, Cocktail lounges, Pubs, and Wine bars.
3. Beauty Enthusiasts: reaches consumers who have visited one or more of these types of locations in the past 120 days: Regis Salons, Toni & Guy, Sephora, Ulta, DryBar, Sola Salon Studio, MAC, Lush, Bluemercury, L'Occitane, Sally Beauty Supply, Body Shop or Bath & Body Works.
4. Big Box Shoppers: reaches consumers who have visited one or more of these types of locations in the past 120 days: BJ's Wholesale Club or Costco.
5. Car Shoppers: reaches consumers who have visited one or more of these types of locations in the past 30 days: Import auto dealership, Domestic auto dealership, and Used car dealership.
6. Casino Goers:  reaches consumers who have visited Casinos in the past 120 days.
7. Coffee Lovers: reaches consumers who have visited one or more of these types of locations in the past 120 days: Coffee shops Cafes Coffee specialty stores.
8. Cycling Enthusiasts: reaches consumers who have visited one or more of these types of locations in the past 120 days: Bicycle stores Bicycle repair shops Bicycle gear stores.
9. Fast Food Diners: reaches consumers who have visited Fast Food Restaurants in the past 120 days.
10. Fine Diners: reaches consumers who have visited High-end Restaurants in the past 120 days.
11. Fitness Enthusiasts: reaches consumers who have visited one or more of these types of locations in the past 120 days: Gyms Sports clubs Health clubs Vitamin & food supplement stores.
12. Furniture Shoppers: reaches consumers who have visited one or more of these types of locations in the past 120 days: American Freight Shoppers, Bob's Discount Furniture Shoppers, HomeSense Shoppers, Value City Furniture Shoppers, American Signature Shoppers, Ashley HomeStore Shoppers, Badcock Shoppers, Bassett Home Furnishings Shoppers, Big Lots Shoppers, Conn's Shoppers, Famsa Shoppers, Farmers Home Furniture Shoppers, Furniture Row Shoppers, Havertys Furniture Shoppers, Ikea Shoppers, La-Z-Boy Shoppers, Living Spaces Shoppers, Macy's Furniture Store Shoppers, Raymour Flanigan Furniture Shoppers, Rooms To Go Shoppers, Slumberland Shoppers, The Brick Shoppers, Crate & Barrel Shoppers, Ethan Allen Shoppers, Pier 1 Imports Shoppers, Pottery Barn Kids Shoppers, Pottery Barn Shoppers, Restoration Hardware Shoppers or West Elm Shoppers.
13. Golfers: reaches consumers who have visited one or more of these types of locations in the past 120 days: Golf courses Putting greens Driving ranges.
14. Home Center Shoppers: reaches consumers who have visited one or more of these types of locations in the past 120 days: Leading brand and independent home centers Hardware stores Garden centers.
15. Hotel Visitors: reaches consumers who have visited one or more of these types of locations in the past 120 days: Marriott, Hilton, Hyatt, Sheraton, Fairfield Inn, Hampton Inn or Courtyard.
16. Live Theater Goers: reaches consumers who have visited Live Theater Venues in the past 120 days.
17. Luxury Car Shoppers: reaches consumers who have visited one or more of these types of locations in the past 120 days: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Mercedes, Porsche, Tesla or Volvo. 
18. Off-Price Shoppers: reaches consumers who have visited one or more of these types of locations in the past 120 days: TJ Maxx or Marshalls. 
19. Outdoor Enthusiasts: reaches consumers who have visited one or more of these types of locations in the past 120 days: Sporting Goods and Apparel Stores Gyms and Workout Studios
20. Parents: reaches consumers who have visited one or more of these types of locations in the past 120 days: Abercrombie Kids, Carter's, Gymboree Outlet, Gymboree, Janie & Jack, Justice, Once Upon a Child, Oshkosh B'gosh, The Children's Place, The Children's Place Outlet, Journeys Kidz, Kids Foot Locker, The Little Gym, Cotton On Kids or Chuck E Cheese's.
21. Pet Lovers: reaches consumers who have visited one or more of these types of locations in the past 120 days: Pet stores Veterinarians Animal hospitals Pet food & supply stores.
22. Service Station Visitors: reaches consumers who have visited one or more of these types of locations in the past 120 days: Gas station Car wash Highway service station.
23. Spa Enthusiasts: reaches consumers who have visited one or more of these types of locations in the past 120 days: Beauty & day spas Medical spas Massage therapists Health spas.
24. Sports Enthusiasts: reaches consumers who have visited one or more of these types of locations in the past 120 days: Stadiums Sports bars Sporting goods stores Sport clothing stores.

Delivery Area

Our ABDM offering allows you to pick any zip code(s) out of the top 59 markets in the United States.

Creative Specifications

ABDM postcards are produced on premium weight 14pt card stock and printed in full color on both sides. The front of the card is coated in a matte finish, and the back is uncoated.

The image below is provided for illustrative purposes only. Please design all ads to the Document Size provided and keep all your important information within the Live Area.

Document Size (Includes Bleed): 8.75" X 6.5" This is the excess image area that must surpass the trim dimensions to ensure that your image will flow over on all sides.   Live Area: 8.25" X 5.75" Any elements of your ad that should not be cut off in the trimming process must be within the live area. Set inside and outside margins to .25" and top and bottom margins to .4" (and remember to keep ALL live matter within the margins).   Trim: 8.5" X 6.0" Your ad will trim to these dimensions.   Please make sure you leave the mailing address area 4" x 2.25" and the stamp/indicia area 1" x 1" empty.

Settings

• Ensure all images and artwork are CMYK and 300dpi in resolution.
• Select PDF/X-1a in the Adobe PDF pre-set dropdown.
• Select Acrobat 4.0 in the compatibility dropdown.
• Export both front and back into one pdf file for submission.
• Do not include crop marks or trim lines.

In Design Template

We recommend using InDesign to create your postcard. You can download a pre-set InDesign template here. 

In Ads Manager

To see your audience-based direct mail orders within Ads Manager, click the hamburger icon at the top left of Ads Manager and select Direct Mail Orders.

On that page, you'll see a line item for each of your direct mail campaign which will include:

Campaign ID | Account Name | Budget | Start Date | End Date | # of addresses | # of zip codes | Status | Creative preview