Creating Campaigns and Ad Groups
Before you start building your campaigns, it’s important to develop a plan. For each ad campaign, you’ll need to create one or more ad groups. Each ad group can be viewed as a separate tactic that specifies targeting by (geography, audience, or weather), creative assets, and a start and end date, along with budget. When you’re creating your campaign, consider the following checklist to help you get started. What are your business goals? Awareness, clicks to site, or drive visits to your store? Who do you want to advertiser to? Do you have multiple tactics to achieve your business goal? What is your advertising budget? What dates do you want to advertiser? Do you have the proper creatives?