The Campaign / Ad Group represents the tactic to fulfill your advertising goals. Each campaign can have multiple ad group tactics, each unique targeting strategy, budget, and flight dates.
Step 1: Create a campaign or ad group
Click the (+) New Campaign button near the upper left corner to start the ad group/campaign creation process.
Input an appropriate campaign name – such as its overall goal or time of year. This makes tracking and editing your campaigns much easier later on.
Select your setup method
Choose the setup option that best fits your experience level and media goals.
- Guided Setup walks you through the recommended campaign settings, making it ideal for users not familiar with Ads Manager. It's currently available only for Mobile campaigns, and your budget option is limited to a Daily Budget.
- Manual Setup provides the advanced setup flow, recommended for experienced users who understand campaign best practices. It's available for all media types (Mobile, Desktop, CTV, OTT, Audio, Direct Mail, DOOH) and offers flexible budget options including Ad Group Budget, Campaign Budget, or Daily Budget.
Select your budget setting
The budget setting acts as a cost control tool, limiting the amount spent on showing your ads. You'll need to select between Ad Group Budgets, Campaign Budget, or Daily Budget.
- Ad group budgets allow you to set a separate, specific budget for each ad group within a campaign, offering the most granular control over spend for individual targeting tactics. You have the option to later convert these individual ad group budgets into a single Campaign Budget.
- Campaign budget is a single budget set once at the campaign level, applied to the entire lifetime of the campaign (based on start and end dates) and shared across al associated ad groups. Note: Once saved, you cannot revert to Ad Group or Daily Budget settings.
- Daily budget option is available as a secondary setting under Ad Group Budgets setup, allowing you to set a maximum amount to spend each day, at the ad group level. Note: Once enabled, this setting cannot be disabled.
Step 2: Choose targeting goal & media type
Once you see the new ad group screen, choose a targeting option from the following:
| Targeting Goal | Description | Available Devices* |
| Target by Audience | Target by device IDs | Mobile, Desktop, CTV, OTT, Audio, Direct Mail |
| Target by Location | Real-time location targeting (Geotargets) | Mobile, Desktop, CTV, OTT, Audio, DOOH, Direct Mail |
| Real-time location targeting (On-premise targeting) | Mobile | |
| Real-time location targeting (Neighborhoods) | Mobile, Desktop, CTV, OTT | |
| Target by Weather | Target based on current and future weather conditions | Mobile, CTV, OTT |
Important Note: Radial targeting is supported only by Mobile media. To target radially (around an address or lat/long coordinates), select Mobile as your media type.
Targeting Goal Option 1: Target by Audience
Reach users that are associated with audience segment groups based on the real-world visitation history, demographics, or audiences from your ad group’s “Build an audience” selection. See Full List of Audiences Available
- Location Audience: Powered by Blueprints, GroundTruth’s Location Audience enables marketers to target consumers based on past visitation behavior to specific business locations or points of interest.
- Behavioral Audience: Access GroundTruth’s proprietary offline behavioral segments based on real-world visitation patterns.
- Segments: Enable marketers to remarket audience segments when “Build an audience” is selected
Targeting Goal Option 2: Target by Location
GroundTruth Ads Manager offers 3 powerful, real-time targeting options.
If you have a custom list of addresses, you have 2 methods for using it: (1) Use Location Filters to upload the list and set a radial target distance (Note that radial targeting is only available with mobile campaigns), or (2) Use Location Manager to upload the list and blueprint the exact boundaries of the location for use in targeting, audience building, and/or visitation tracking.
If your list of target addresses is made up of home addresses, please visit our Residential Targeting help article
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Geotargets - Target users based on their real-time geographic location, including:
- Radial distance around an address(s), down to 0.1 miles (only available with mobile campaigns)
- Zip code, City, County, State, and DMA targeting (available with all media types)
- On-Premise - Allows marketers to target consumers in real-time using GroundTruth’s accurate Blueprint polygons, which capture the physical boundaries of retail locations. This allows for precise location targeting of visitors in-store (green), on-lot (orange), or in a retail block (red).
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Neighborhoods - These are geographical areas dynamically built to reach areas where visitors of a particular store or location groups tend to live or work.
- GroundTruth Neighborhoods are 100% automated based on visitation patterns and derived from GroundTruth’s Blueprint technology.
- Enables marketers to engage existing and new consumers.
Targeting Goal Option 3: Target by Weather
Reach customers where they are based on actual weather conditions or forecasted conditions.
- Message users based on forecasted or real-time weather conditions in combination with location filtering.
- Visit our weather-triggering page for more information.
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