Our AI Video Creator allows you to quickly generate high-quality video ads by importing your brand identity and defining the creative direction. This feature is accessible with all targeting goals and supports the following media types: Mobile, Desktop, CTV, OTT
To start, navigate to the Ad Creatives section of your ad group and click the new button: “Build Video Creative.” A new window will guide you through the process.
Step 1: Import and Define Brand
The AI uses your brand's assets to maintain visual consistency in your video.
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Import Brand: Input your brand’s website URL and click Import.
- The system will automatically scrape available text, imagery, colors, etc., to build and save a brand profile in your account.
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Edit and Refine (Optional): Click the pencil icon to adjust imported details.
- Edit business details (name, about, industry, phone, address).
- Manually Upload other elements (colors, images, footage, font) to enhance the brand profile.
- Click Save and Close, then click Continue.
Tip: Brands are saved at the tenant level. Use the Brands button to access previously saved brands or the History button (in the top right corner) to view past generated videos.
Step 2: Set the Video Direction
Tell the AI what the video should cover and what style it should have.
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Select a Topic
- Choose from AI-generated topics (4 will display at a time, with an option to rewrite them as you please), OR
- Choose to write your own topic
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Select Vibe & Other Options
- Vibe Options: Select the tone: Professional, Fun, Laid-Back, or Inspiring.
- Other Options: Select the video language and duration (5 sec, 15 sec, or 30 sec).
- Click Generate Video.
Step 3: Preview and Re-generate Before Editing
Review the AI's draft and regenerate until you have a strong starting point before entering the detailed editor.
- Preview: Hover over the video screen and press Play.
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Regenerate: If you want a new version, click “Generate Again.”
- Note: Regenerate until the video is close to the desired result, then use the editor in the next step for precise changes.
- When satisfied with the generated video, click “Continue to Editor.”
Step 4: Edit and Finalize Video
The editor provides two main ways to customize your video: Direct Editing via the preview screen and using the Global Panels on the left.
Top Header Tools
The top header provides quick access to essential features
| Action | Details |
|---|---|
| Exit | Saves the video in draft format and returns you to the main “Ad Creatives” page. |
| Brand | Change the brand or make adjustments to brand elements. |
| Video Title | Click to edit the video name. |
| Undo/Redo | Supported for text, assets, voiceover (VO), and autofill edits. |
| Finish Button | Click once editing is complete to generate the final video. |
Direct Editing (via Preview)
Click directly into the preview video window to edit any text or asset. All layer-level editing actions will appear in a dedicated Toolbar.
| Action | Details |
|---|---|
| Text Editing | Adjust font, size, color, and weight; expand text boxes. |
| Asset Editing | Replace or edit visuals using our image and footage libraries. |
| Layers Dropdown | See all available layers at the current timestamp for targeted editing. |
| Script & Voice | Click on the voiceover text to edit the script, add pauses, and change the voice (feminine/masculine, pace, tone). |
Global Panels (Left-Hand Menu)
Use the icons on the left side of the screen for comprehensive, video-wide adjustments.
| Icon | Panel Name | Function |
|---|---|---|
| Movie Clapper | Timeline | View all text and assets in one panel. Use it to scrub to specific points and open editing tools. |
| Globe | Template Styling | Enable elements to persist throughout the entire video (e.g., a watermark or logo). |
| Music Note | Music | Choose from different music tracks and control the volume. |
| Paint Palette | Colors | Adjust the video's color palette. |
| Text Icon | Fonts | Adjust your font to match your brand and the commercial’s mood. |
Step 5: Save Video to Ad Group
Once you click Finish, your video will be created.
- Add URL: Add the appropriate website URL (where you want to drive traffic post-ad click)
- Review Name: Update the creative name if needed. The creative name will automatically append ‘AI VIDEO.’
- Click Save.
Rendering Note: Video rendering takes 5–10 minutes. You may continue setting up your ad group while the video renders, and you'll be able to preview it once complete. The website URL and creative name can be edited at any time.
Key Reminders
- Creative Repository: Once the video completes rendering and saves to the ad group, it will also save to your tenant’s creative repository.
- Reuse Brands: Refer to “Saved Brands” in the same window to use brands that have already been saved (brand elements, color schemes, graphics, etc.) to create separate videos with different vibes. No need to re-import the brand again.
- Edit Existing Videos: Access previously generated videos using the History button (in the top right corner) of the ‘New Creative’ window to make edits. Edits can be made on draft or completed versions.
FAQ
- Can I export my video once it's created? No. At this time, videos created will save and be accessible in GroundTruth's Creative Repository for use in future GroundTruth campaigns, but you cannot export the video file itself.
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Can I add a QR code to my video? Yes, there's a built-in QR code feature. Follow instructions below:
- After creating a QR using a third-party service, download it as a .png file.
- Generate your video using the tool.
- Once in the "Edit and Finalize Video" section (step 4 from above), click on your brand name in the top left corner > click Image > Upload the QR code file as part of your Brand Images. Save and close the window.
- Navigate to the Global panel from the left menu (globe icon) > Toggle on Global QR Code > Click the placeholder QR code to select it > In the screen on the right, click Replace > Choose your uploaded QR code from the image library.
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