Using AI Creator for Video

Our AI Video Creator allows you to quickly generate high-quality video ads by importing your brand identity and defining the creative direction. This feature is accessible with all targeting goals and supports the following media types: Mobile, Desktop, CTV, OTT.

To start, navigate to the Manage Creatives section of your campaign by click Manage Creatives in your campaign dashboard. You'll be directed to a new page where you can upload each ad group's creatives.

Step 1: Add Creative

The Creative Dashboard operates as a "single pane of glass," consolidating assets across Mobile, Desktop, CTV, and Audio to ensure brand and strategic consistency.

• Option 1: From the suggested sizing, select Add creative drop-down. Click Create with AI.
• Option 2: If you've already uploaded an asset into an ad group and you wish to add another one, select + Add another creative. Click Create with AI.

Step 2: Import and Define Brand

The AI uses your brand's assets to maintain visual consistency in your video.

1. Name: Required step to name your creative asset.
2. Import Brand: Input your brand’s Website URL and click Import.
   • The system will automatically scrape available text, imagery, colors, etc., to build and save a brand profile in your account.
3. Edit and Refine (Optional): Once import is complete, click the pencil icon next to the brand name to adjust details if needed.
   • Edit business details (name, about, industry, phone, address).
   • Manually Upload other elements (colors, images, footage, font) to enhance the brand profile.
4. Click Save and Close, then click Continue.

Step 3: Set the Video Direction

Tell the AI what the video should cover and what style it should have.

1. Select a Topic
   • Choose from AI-generated topics (4 will display at a time, with an option to rewrite them as you please), OR
   • Choose to write your own topic
2. Select Vibe & Other Options
   • Vibe Options: Select the tone: Professional, Fun, Laid-Back, or Inspiring.
   • Other Options: Select the video language and duration (5 sec, 15 sec, or 30 sec).
3. Click Generate Video.

Step 4: Preview and Regenerate Before Editing

Review the AI's draft and regenerate until you have a strong starting point before entering the detailed editor.

1. Preview: Hover over the video screen and press Play.
2. Regenerate: Click “Generate Again” to produce a new iteration of your video
   • Pro Tip: Regenerate until the video is close to your vision, then use the Editor in the next step for fine-tuning.
   • Keep What Works: Click the lock icon on any specific features (Script, Template, Voice) you wish to preserve.
   • Adjust Your Direction: Use the text box to add specific notes or instructions to help the AI better understand your desired changes. 
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3. When satisfied with the generated video, click “Continue to Editor.”

Step 5: Edit and Finalize Video

The editor provides two main ways to customize your video: Direct Editing via the preview screen and using the Global Panels on the left. 

Top Header Tools

The top header provides quick access to essential features 

Direct Editing (via Preview)

Click directly into the preview video window to edit any text or asset. All layer-level editing actions will appear in a dedicated Toolbar. 

Global Panels (Left-Hand Menu)

Use the icons on the left side of the screen for comprehensive, video-wide adjustments.

Step 6: Save Video to Ad Group

Once you click Finish, your video will be created.

1. Name: Remember to name your asset
2. Add URL: Add the appropriate website URL (where you want to drive traffic post-ad click)
3. Click Add (button only becomes clickable when both Name and URL have been inputted). 

Key Reminders

• Creative Repository: Once the video completes processing, it will also save to your tenant’s creative repository.
• Reuse Brands: Refer to “Saved Brands” in the same window to use brands that have already been saved (brand elements, color schemes, graphics, etc.) to create separate videos with different vibes. No need to re-import the brand again.
• Edit Existing Videos: Access previously generated videos using the History button (in the top right corner) of the ‘New Creative’ window to make edits. Edits can be made on draft or completed versions.

FAQ

1. Can I export my video once it's created? No. At this time, videos created will save and be accessible in GroundTruth's Creative Repository for use in future GroundTruth campaigns, but you cannot export the video file itself.
2. Can I add a QR code to my video? Yes, there's a built-in QR code feature. Follow instructions below:
   1. After creating a QR using a third-party service, download it as a .png file. 
   2. Generate your video using the tool.
   3. Once in the "Edit and Finalize Video" section (step 4 from above), click on your brand name in the top left corner > click Image > Upload the QR code file as part of your Brand Images. Save and close the window.
   4. Navigate to the Global panel from the left menu (globe icon) > Toggle on Global QR Code > Click the placeholder QR code to select it > In the screen on the right, click Replace > Choose your uploaded QR code from the image library.

Need Help?

For additional support and to ensure your campaign is set up for success, please reach out to your dedicated GroundTruth representative, or our Self-Serve team (selfservehelp@groundtruth.com) to be connected to a representative.