Step 1: Set your bid
CPM Bid Price sets the max amount you want to pay for 1000 ad impressions. Minimum bids currently start at $3.50 for Mobile & Desktop, $25 and $30 for OTT and CTV targeting respectively. We recommend increasing bids as necessary to increase delivery.
Step 2: Set budget and Flight
Budget is maximum spend during the timeframe of the campaign (start and end date)
- Impressions are calculated based on your Budget and CPM Bid Price.
- if you prefer, you can enter your impression goal and bid price to determine the budget
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Start Date specifies when your ad placements is displayed to mobile users and when your budget will start spending
- must be current day or future date
- once ad spend occurs this date cannot be edited
- End Date determines when you ad placement stops being served and you budget will not be spent after this date
- must be in future date, prior to the start date
Step 3: Day parting and advanced settings
You can set day parting based on timezone of the advertised location.
You may also add Tracking Pixel previously set up in Account Settings.
Step 3: Save and Launch
Click SAVE to save changes in Budget & Schedule.
To launch your campaign, click SAVE AND LAUNCH.
CONGRATS!
Please allow 1 hour for your ads to propogate. You can check Today's Spend within a couple of hours in reporting to verify ads are spending. Full reporting metrics will appear next day.
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