GroundTruth provides options to optimize for various outcomes for your campaign:
Optimization strategy is located in the targeting section of your Ad Group setup. (default to delivery)
Optimize to maximum impressions and reach irrespective of CTR, conversions, and other metrics.
- Great for events targeting, real-time location targeting, reaching most number of audiences for audience retargeting
Optimize for the highest CTR
- Great to make sure you're driving higher number of click-throughs to website for your budget
- You can set your CTR by unchecking AUTO and selecting a CTR threshold. ex. 0.5 for CTR threshold of 0.5%
- setting CTR threshold will optimize for but will not NOT guarantee CTR of 0.5%