Optimization Strategy Options

GroundTruth provides options to optimize for various outcomes for your campaign:

Optimization strategy is located in the targeting section of your Ad Group setup. (default to delivery)

Delivery Optimization

Optimize to maximum impressions and reach irrespective of CTR, conversions, and other metrics.

• Great for events targeting, real-time location targeting, reaching most number of audiences for audience retargeting

Click Optimization

Optimize for the highest CTR

• Great to make sure you're driving higher number of click-throughs to website for your budget
• You can set your CTR by unchecking AUTO and selecting a CTR threshold. ex. 0.5 for CTR threshold of 0.5%
• setting CTR threshold will optimize for but will not NOT guarantee CTR of 0.5%