CTV Top Networks

Overview

The Top Networks offering in Ads Manager allows advertisers to run ads on a set bundle of 40+ popular, premium apps with significant U.S. viewership.

Benefits of Using Top Networks:

• Guaranteed Ad Placement – Your ad appears on premium, high-traffic CTV apps.
• Large-Screen Impact – Designed for an immersive, TV-first experience.
• Brand-Safe Environments – Trusted, high-quality content.
• Full Transparency – Get a clear view of where 100% of your ads are running.

Apps Included in Top Networks

While apps may enter or leave the Top Networks ecosystem, the current list includes:

A&E, ABC News Live, AMC, AMC+, BBC America, BET, BET+, Bloomberg, Bravo, CBS, CBS News, CBS Sports, CNBC, CNN, Cooking Channel GO, Discovery+, E!, ESPN, Food Network GO, Fox Business Network, Fox News, FOX NOW, Fox Sports, Hallmark TV, HGTV GO, HISTORY, Hulu, Lifetime, Max, MLB, MSNBC, NBC, NBC News, NBC Sports, NFL, Scripps News, SpectrumTV, The CW, TLC GO, Travel Channel GO, Univision, USA Network, Vevo, Watch OWN, Watch TNT, WeatherNation, WETV.

Pricing

• $35 CPM
• No Minimum Budget 

Guardrails

Because the Top Networks CTV offering is highly curated and premium, certain restrictions and recommendations apply:

• No audience, weather, or retargeting-based targeting.
• Geographic targeting is limited to DMA or larger (zip codes may work in some cases).
• Demographic or dayparting targeting is not recommended.
• Ad formats: Both 15-second and 30-second creatives are recommended for increased scale and performance.
• CTV (large screen) only – OTT is not supported.

Setting up a Top Networks CTV Campaign in Ads Manager

Targeting

• Select Target by Location - Geotargets targeting tactic.
• Choose CTV as the Media Type.
• Add location filters. Top Networks is designed for broader geographic targets (DMAs or larger). Zip codes may work in some cases; contact selfservehelp@groundtruth.com before launching.
• Specify whether tracking online conversions or in-store visits.
• Avoid using demographic filters.
• Under Content Category, select Premium Categories - Top Networks to access the full bundle.
• To build a retargeting segment, select the ‘Build audience’ option.

Ad Creatives

• Use both 15-second and 30-second ad creatives for maximum scale and delivery.

Budget & Schedule

• Bid Price: $35 CPM.
• No budget minimums.
• Dayparting is available but not recommended.
• Tracking pixels can be used to measure website visits from users who have seen the ad.

Reporting

Gain complete transparency into where every impression is served with our Network-Level Reporting. Access a detailed breakdown of impressions and video completion rates by app—plus more valuable insights.

Frequently Asked Questions

Can I select specific apps within the Top Networks bundle?
No. Impressions will be delivered across all apps in the bundle, but we cannot guarantee delivery on any specific app.

Can I target specific audiences on Top Networks?
No. Top Networks prioritizes broad visibility on premium networks for enhanced brand perception rather than specific audience targeting.

For further assistance, contact selfservehelp@groundtruth.com.