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Happy New Year! We hope you had a restful holiday season and are ready to hit the ground running. Welcome back to your regularly scheduled Ads Manager Monthly.
2025 was a landmark year for GroundTruth. We officially transitioned into a full-funnel omnichannel platform, bridging the gap between digital precision and real-world impact. From the launch of Digital Audio and DOOH to the debut of our AI Video Creator, our goal remains the same: providing you with the most sophisticated tools to drive verifiable business results.
Before we dive into our 2026 roadmap, let’s take a quick look back at the milestones that redefined what’s possible in Ads Manager over the last 12 months. |
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In case you missed it, here are the major features and updates that changed the game in 2025: |
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Full-Funnel Omnichannel: We expanded our ecosystem with the successful launch of Digital Audio & Podcasts and Digital Out-of-Home (DOOH), allowing you to reach consumers across every touchpoint of their daily journey. |
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DOOH Attribution: We revolutionized outdoor advertising by bringing deterministic 1-to-1 visit attribution and cross-channel retargeting to the physical world. |
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Targeted Audio & Podcasts: Advertisers can now transform listeners into customers by targeting based on location, demographics, and specific music or podcast genres. |
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AI Video Creator: We debuted our first AI Creative Tool, allowing brands to instantly generate high-quality, custom video ads using only a brand URL. |
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Premium CTV Inventory: We expanded our CTV Top Networks to include Prime Video, significantly increasing advertiser access to premium streaming audiences. |
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Periodically, we’ll spotlight a key vertical and share actionable insights and the latest industry buzz to keep you ready to activate.
This month, we’re diving into: Health and Fitness. The turn of the year is peak season for this vertical as millions commit to New Year’s resolutions. This “reset” mindset sparks a massive surge in demand for memberships, wellness apps, athletic gear, and more. |
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• Approximately 82 million Americans plan to spend an estimated $60 billion in 2026 to support their health and fitness goals. (Health and Fitness Association) |
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• Roughly 12% of all new gym memberships begin in January, making it the highest-volume month for sign-ups and a critical window for acquisition. (Wod.Guru) |
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• Nearly 74% of Americans use at least 1 fitness app to support their health goals, highlighting the need for brands to maintain a strong mobile presence within these digital ecosystems. (FitBudd) |
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• 78% of exercisers now cite mental or emotional well-being as their primary reason for working out. Focus ad messaging on holistic health by reaching adjacent services like meditation, journaling, and breathwork. (ACSM) |
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• Target audiences near fitness centers, healthy grocers, or parks to reach consumers already demonstrating wellness-focused behaviors. |
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• Reach resolution-setters during their workout or commute with audio ads, then reinforce that message with mobile display, desktop display, and/or CTV to drive healthy lifestyle conversions. |
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• Refreshed and unique assets are critical to cut through the noise of traditional “New Year, New You” themes and keep audiences engaged. |
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• Case Study | Warrior Sports: See how targeting fitness enthusiast audiences drove 77% of total store visits by connecting health-conscious consumers with athletic retail locations. |
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• Case Study | Dr. Scholl’s campaign: Learn how real-time targeting and retargeting drove over 13K add-to-cart actions insoles that make each step more comfortable |
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• Help Center | User Privacy: Understand what GroundTruth is doing to ensure user privacy across sensitive verticals, like healthcare, while delivering high-performance results. |
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Start your year with these actionable strategy guides and video tutorials: |
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Strategy | Valentine’s Day Strategy Guide: Get quick, actionable insights and best practices to optimize your performance during this multi-billion dollar retail event. |
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Strategy | Game Day Strategy Guide: Access tactical advice to capture your share of the massive snacking and home-entertainment spend during this peak consumer event. |
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How-to | Campaign Pacing: Learn how to optimize your campaign to ensure your budget is spent evenly over the the flight period of your campaign or ad group. |
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How-to | Residential Targeting: Leverage 1st party CRM data, like mailing lists, to reach audiences on their devices at home. |
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We aren't slowing down. This year, look forward to: |
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• Advanced DOOH updates for even deeper physical-world insights. |
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• A new suite of AI Creative Tools to simplify your production workflow. |
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• An enhanced Ads Manager UX designed for speed and intuitive navigation. |
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• Verifiable Impact: In 2025, we attributed 151.4 million real-world visits back to your ad spend. In 2026, we’re scaling those measurement capabilities even further to ensure every dollar is accounted for. |
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Missed an issue? Catch up on all the great content from our previous newsletters HERE. |
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Until next month!
Emily @ GroundTruth |
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One World Trade Center, 60th floor, New York, NY. |
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Copyright © 2026 All rights reserved |
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