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Spring is nearly here, and we’re helping you clear the path for a high-impact Q2.
This month, we’re diving deep into strategy plays for Tax Season and exploring why CTV remains one of the most underused yet powerful channels. |
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Creative Repository: Audio Support | The Creative Repository leveled up again! Now, you’ll be able to manage and store audio assets (via .aac, .mp3, .ogg, .wav) alongside your image, video, and scripts. |
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Help Center: Neighborhoods Targeting | Deep dive into best use cases for our Neighborhoods targeting tactic. Hint: It’s not for targeting residential neighborhoods. |
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Blog: Tackle Tax Season with these Winning Targeting Tactics | Tax Season is more than either a deadline or a one-time payout. This blog post breaks down key findings and reveals targeting tactics for both the Filing and Spending Phases of this multibillion-dollar financial cycle. |
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Blog: CTV is Still an Underused Advertising Channel | In this blog, we dive into 3 big reasons why marketers have been hesitant to adopt this channel and how GroundTruth Ads Manager’s reporting and CPM flexibility solves those problems. |
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⚠️Upcoming Healthcare Compliance Notice |
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As of February 25, GroundTruth has implemented platform updates to comply with California’s state privacy requirements. These updates implement a full restriction on healthcare-sensitive categories in California, impacting the following: |
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• Audiences & Measurement: Building audiences from or tracking visits to healthcare POIs is no longer supported. |
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• Targeting & Serving: All California healthcare POIs are marked as "Rejected" in Location Manager; these locations are automatically blocked from delivery, even within broader ZIP code targeting. |
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GroundTruth remains fully operational in California. The vast majority of retail, QSR, entertainment, and commerce campaigns are unaffected. Performance and reporting for non-healthcare categories continue to run as usual. |
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Most users require no action. If your active campaigns relied on California healthcare location data, those components were disabled on February 25, and our team will reach out directly to discuss alternative options. |
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Maximize your efficiency and campaign performance with these setup shortcuts: |
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Find Your Assets Faster: To quickly locate a specific creative in the Creative Repository, use a clear naming convention (e.g., Brand_Campaign_Size). Making sure your assets follow this naming convention in the Creative Repository first allows you to instantly filter and find exactly what you need during ad group setup. |
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Adjust Language with AI Video: Reach diverse audiences by generating high-quality video in multiple languages. In the AI Video Creator, look for the EN | 30 button (Language | Length) in the “Set Direction” step to toggle your preferred language. |
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Optimal Creative Specs: For the best ad serving, always upload creative using exact Standard dimensions. While Retina (2x) files are accepted, they can cause the platform preview to crop your assets and may lead to delivery inconsistencies. |
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Master the Ads Manager platform with our latest guides, video tutorials, and technical deep dives: |
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• How-to | Selecting Budget Settings: Unsure which budget type to choose? Watch our new video tutorial for a clear breakdown of Ad Group vs. Campaign vs. Daily budgets. |
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• How-to | Validate Custom Events: Follow this step-by-step guide to manually validate your custom events and confirm your pixel is successfully firing. |
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• About | Blueprints 101: Discover the proprietary technology behind our location precision. Learn how GroundTruth Blueprints serve as the high-accuracy foundation for every tactic you run. |
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• Videos and Tutorials Library | Prefer to watch and learn? Access our catalog of “how-to” videos for a visual walkthrough of major features in the Library section of the Help Center. |
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Missed an issue? Catch up on all the great content from our previous newsletters HERE. |
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Until next month!
Emily @ GroundTruth |
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One World Trade Center, 60th floor, New York, NY. |
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Copyright © 2026 All rights reserved |
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